HPC is Changing Retail, Here's How

HPC essentially adds more computing capabilities for retailers who are already dabbling in the data explosion. 

FREMONT, CA: Retailers today are striving to adjust their experiences for consumers to survive the ''e-commercification'' of the industry. This highlights the need to give customers holistic shopping experiences that are personalized, mobile, and secure. This has fueled the use of technologies like High-Performance Computing (HPC) in retail. As the end-game for retail is to have a secure, centralized processing platform, HPC infrastructure is quintessential.

HPC can help retailers meet the current needs of customer demands in several ways. Presently, many retailers are working hard to provide a retail platform that delivers a seamless omnichannel customer experience with a dynamic view of customers, orders, and inventories. The adoption of HPC offers omnichannel analytics while offering personalized and affinity marketing for retailers, resulting in reduced cost and an increase in purchases. HPC can also pave the way to a retail platform that is scalable for future requirements.

Engaging customers through personalized and relevant content is essential for retailers to attract and retain customers. Online retailers depend heavily on supercomputing, especially with their use of predictive analytics. Here, retailers track buyer behaviors and purchases, which then allow them to provide targeted marketing and advertising based on customer interests and buying history.

Data explosion within the retail infrastructure is a concern and a need at the same time. Retailers have a broad set of regulations that they have to comply with, specifically when considering the holistic retail experience that includes a number of buying options. Customers also expect to be engaged throughout their purchase journey, and offering those personalized experiences is only possible through the intelligent use of computing powers. Besides security concerns, retailers are dealing with a distributed environment. HPC applications are being deployed across many locations and even in the cloud, making it imperative that an HPC infrastructure is vital for retailers to successfully run their business.

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