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How Video Streaming Platforms Secure Their Content From Piracy?
Technology backed-solutions for anti-piracy policies prove to offer greater relief for video content creators.
FREMONT, CA: With the start of the digital era in the media and entertainment industry, the popularity of digital content has become more relevant. Unauthorized access to video content through various downloading and streaming platforms has been a big concern for broadcasters, as well as content creators. Video piracy majorly affects the revenue generation, which makes it essential for media and entertainment companies to look for standard solutions that can effectively tackle the piracy issues of video content. The changing dynamics of piracy from the age of DVDs and downloads, take advanced forms with the emergence of online video platforms. But the risk of video content piracy and loss are unchanged. By determining the loopholes that cause video content piracy, the media and entertainment companies take up technology-driven preventive measures.
By understanding the circumstances behind video content piracy, broadcasters and content creators can design advanced content distribution infrastructure to deal with the growing content piracy challenge. Earlier, piracy was centered on BitTorrent sites, but in recent years, Illicit Streaming Devices (ISD) or unofficial websites are streaming pirated content openly. The ISD devices are available to buy in markets and have preloaded content across channels. For the viewers, these devices are less costly than taking subscriptions from authorized online video streaming platforms. This difference in cost often becomes an essential factor why customers visit unofficial websites for content. While some of these online platforms and websites allow free access to video content, others charge a small subscription fee, making the ISDs seem authentic to the users.
Online video platforms that run pirated content are generally developed as separate websites, giving access to content through any device. While measures like stronger anti-piracy laws and bans on ISD devices are the necessary steps that content providing organizations can implement, with dedicated software solutions and tools, it becomes easier. Today, innovative service providers are offering digital solutions that promise to tackle content piracy challenges. Some of these solutions have benefitted immensely from the advancement in automation. Automated programs can detect and block pirated streaming content in real-time. These solutions are highly effective for live video streaming too. While adopting various solutions, media and entertainment companies can check for comprehensive coverage to vast resources of their content.
Streamlined enforcement of privacy clauses is also a function in which the advanced content protection solutions stand out. With reliable identification and monitoring tools that restrict the unauthorized streaming of highly-valued online video content, the prevention of illegal streaming becomes a possibility. The solutions, many of which are developed from scratch by technology companies, are capable of identifying critical streaming data as well, ruling out content piracy. The online video platforms can ensure piracy-proof, channel-specific content streaming while achieving high revenue generation.