How to Incorporate Machine Learning into Business Intelligence

Machine learning helps BI professionals learn more about each prospect. BI professionals and their marketing counterparts can then activate that insight for each unique prospect to tailor their journey through the marketing funnel and deliver more revenue.

Fremont, CA: Business intelligence—the strategies and technologies that companies use to interpret, collect, and use data—plays a critical role in informing a company's strategies, functions, and efficiency. Nevertheless, as important as BI is to a company's success, many businesses fail to take advantage of the tools that can help them improve their BI efforts.

Giving Customer Experiences a Human Touch

Machine learning enables business leaders to quickly crunch massive amounts of data as well as extract actionable insights. This can be used in customer service to decipher customer sentiment, detect dissatisfaction, and repair any damaged relationships. Better customer experiences are now just one algorithm away for all businesses.

Improving Data Quality Checks

While it is common to use AI to predict and automate business decisions, AI can be used by BI teams to improve the way they do data quality checks—both extraction and transformation. For example, anomaly detection in data, outlier identification and triaging, metadata checks, and cataloging data better for business and analytics users help BI improve data governance standards.

Learning About Each Prospect

Machine learning helps BI professionals learn more about each prospect. BI professionals and their marketing counterparts can then activate that insight for each unique prospect to tailor their journey through the marketing funnel and deliver more revenue. ML can find patterns and help BI and marketing leaders activate experiences at a level of granularity that was not possible before.

Improving Operational Processes

Machine learning has the potential to improve a wide range of operational processes, including finance, customer service, marketing, and many others. Machine learning can collect and analyze data from all of these areas of a business, allowing one to automate processes and boost productivity.