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How Technology can Improve Sales Performance
Instead, concentrate on implementing the technologies that will result in the most significant improvements in performance and productivity.
FREMONT, CA: Sales managers and teams get virtually plugged into their displays, gadgets, applications, and internet tools these days. While these tools get intended to boost sales performance, there are two possible hazards associated with expanding technology and sales.
One hazard is succumbing to the temptation of being an armchair quarterback who never leaves the couch and fails to form relationships. Yet, relationships are still fundamental to sales and sales management, no matter how much technology we rely on.
Another risk is to be intimidated by technology and fail to utilize its power correctly.Because technology in sales might be daunting, it's essential to realize that you don't have to embrace every innovation as a manager. Instead, concentrate on implementing the technologies that will result in the most significant improvements in performance and productivity.
Let's look at some fundamental technological tools and how sales managers can use them to boost their sales success.
The majority of sales businesses now employ a CRM system. CRM allows sales managers to follow deals as they travel through the pipeline and better visibility into sales opportunities. In addition, sales managers may increase forecast accuracy by monitoring these opportunities and reviewing stage, probability, and velocity.
Video conferencing used to necessitate the employment of large, cumbersome, and expensive equipment. Anyone can now participate in a video conferencing call. For sales managers whose salespeople work remotely, this has been an enormous benefit.
To develop their talents, salespeople no longer need to attend in-person events or attend classroom training. Instead, sales managers may provide salespeople with options to interact with sales training at any time, from practically anywhere, thanks to virtual learning platforms (VLT) and Learning Management Systems (LMS).
Today's salespeople use a variety of mobile devices, not simply phones. They use iPads, computers, and other devices to assist them daily when selling.
Managers may see how successfully their sales staff is mastering the skills and ideas by having salespeople respond.Because sales managers can identify skill gaps and customize coaching efforts accordingly, this reinforces selling skills efficiently.
As more millennials enter the sales force, social tools are receiving a lot of attention. Sales managers, in my opinion, can provide much-needed direction to salespeople who are attempting to use too many platforms at once. Focus on building a high-quality presence on the primary social networks that the target clients use instead of several networks.
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