Simple labels on products are now taking on unimagined functionalities, thanks to the transformative prowess of smart labeling.
FREMONT, CA: Today, intelligence has permeated into significantly simple aspects, including labeling. What was once a medium of product information has gradually evolved into an advanced tool that has an unending range of functionalities. Industries are now investing in smart labeling to transform aspects like tracking and engagement. With a smart label as a part of the packaging, a product attains capabilities that enhance its value. To further understand the worth of smart labeling technologies in detail, and uncover the benefits that make it transformative, refer to the following list.
• Granular Levels of Tracking
Conventionally, tracking packaged products used to be highly complicated. Now, smart labeling has introduced the next level of convenience in tracking. With smart labels, one can track individual units of a product with the highest degree of accuracy. Such tracking capabilities build transparency in supply chains and empower stakeholders. Subsequently, mismanagement and wastage are reduced, and products can be transported with a heightened level of security. The provision of managing and viewing supply chains from integrated dashboards allows real-time updates about shipment delays as well.
• Customer Engagement
Smart labels allow brands to engage better with customers. The traditional labels were just a way of conveying the basic product details. On the other hand, smart labels can be a storehouse of relevant information and give end-users access to product specifications in great detail. Brands are also in a position to run loyalty campaigns with the help of codes that customers can scan to avail benefits.
• Product Safety
In many industries like food and pharmaceuticals, the packaging is of critical importance when it comes to product safety. With smart labels, it is possible to enhance the safety of food products and medicines. Besides, smart labels can easily prove originality, thereby eliminating duplicate products from reaching customers.
In today's smart world, control and visibility are two vital aspects. With smart labeling, brands have not only been able to achieve those aspects but have also developed unique identities for every product they deliver.