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How Neuroscience can Help Your Organization Boost Sales
Neuroscience and motivational psychology work together to assist salespeople in understanding the variables that drive someone to act and make a buy.
Fremont, CA: True sales experts understand that having a clever gimmick is not the only way to make sales. Neuroscience and motivational psychology work together to assist salespeople in understanding the variables that drive someone to act and make a buy. Understanding these approaches will help one design other websites, increase click-through rates, and eventually increase revenue.
The Brain and Sales
A sales presentation or blog post needs to connect to all three brain levels and consider how each impacts various sections of the brain. The midbrain, for example, may process the overall look of the homepage or product. The intro or title might cause the reptile brain to produce dopamine or adrenaline. A bad headline may elicit a fear response and the production of cortisol. When a blog post or sales pitch stimulates the brain in a way that relieves stress and solves a problem, the individual taking action is more likely to be influenced.
Traditional Sales Techniques
Many tried and true sales strategies rely on old-school techniques that depend on developing social cues, even if the reasons why these techniques worked were unknown. However, humans are by nature social beings, and the discipline of psychology provides several options for developing a system of social pressures centered on supplying a specific product or service.
Creating a feeling of urgency is essential for convincing individuals to act now rather than later. The technique of the impulsive buy is getting the individual to work before their rational brain has had a chance to analyze the ramifications.
Aside from instilling a feeling of urgency, one must address any consumer worries regarding the goods. Customers who believe users are attempting to dupe them into making a bad decision will not adhere to the call to action. They must believe users are sincere in their statements.