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CIO Applications Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications

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Editor's Pick (1 - 4 of 8)
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Looking Past the Trends: Why Value Lies in the Convergence of Technology

Looking Past the Trends: Why Value Lies in the Convergence of...
Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation

The Nuances of Marketing

The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants

How Tech is Changing Just About Everything in Marketing

How Tech is Changing Just About Everything in Marketing
David Roman, SVP & CMO, Lenovo

The State of Marketing Technology Solutions

The State of Marketing Technology Solutions
Clay Stobaugh, EVP & CMO, John Wiley & Sons

Getting Around the Marketing World

Getting Around the Marketing World
Kobi Ben Meir, Director of Marketing, Yalber

Why Mobile Marketing Represents a New Era of Digital Marketing

Why Mobile Marketing Represents a New Era of Digital Marketing
Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.

Automating the Customer Journey - Busting the Myth of All or Nothing

Automating the Customer Journey - Busting the Myth of All or Nothing
Martin Coady, Executive Director, Marketing Technology, VMLY&R

The Rise of the Machines: Where Does the Person Stop and the Machine Start?

The Rise of the Machines: Where Does the Person Stop and the...
Michael R. Solomon, Professor of Marketing, Saint Joseph’s University

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How Marketers can Boost their Brand Visibility

By CIO Applications| Thursday, March 05, 2020
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With the right social media marketing approach, brands can boost their search engine ranking efficiently, while increasing visibility.

FREMONT, CA: With the accelerated evolution of social media, social media marketing has grown crucial than ever. However, Search Engine Optimization (SEO) is a vital source of traffic that leads brands to the enhanced business. So, which is more prominent, social media or SEO? The solution is both. This article will give knowledge about how these two can work collectively to enhance brand visibility.

How consumers view the brand is essential, and social media can help increase this reach. When data about the brand is shared on social media platforms, consumers can connect to the brand and industry. When curious searchers look for more information about commodities or services the brands provide, they are more likely to search for the organization directly, thereby enhancing brand visibility.

Today, search engines are recognizing the significance of social media in offering the content that consumers are looking for. As a result, search engines are delivering customers information from social media platforms when they come seeking the content. Search engines are currently partnering with social media platforms to enhance search indexing and boost visibility, making social media posts even more essential for raising brand awareness for the organization.

Online reviews are now a significant part of building a brand's search engine appearance. Via social media, brands can assist customers to post critical reviews, which can help in enhancing brand presence. Today's consumers are looking for social proof—mostly review from other consumers about products and services to invest. Quality reviews can bring more consumers to the business, while poor reviews can have adverse impacts.

Social media is more than just a means for directing consumers to the brands' websites. They are a crucial part of the SEO strategy, which makes it simpler for the brand to bring organic search results and create a content customer community.

See Also : Top MarTech Companies

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