How Is AI Enhancing The Abilities Of Marketers?

CIO Applications| Monday, August 31, 2020

FREMONT, CA: Artificial intelligence (AI) is, no doubt, the current hot topic in the business landscape. Technology is leaving its footprint in almost every domain, and marketing is no exception. Almost all marketers and experts are busy speculating how AI can influence marketing, consumers’ purchase habits, advertising, and the overall future of business. Since the wind of innovation has been blowing in AI direction, here is a study on how AI is changing marketers’ role.

• Accuracy in Data Processing

AI helps marketers become more accurate in data processing and predictive modeling as it is capable of combining content productivity metrics with costs to provide accurate and timely ROI analyses. This helps marketers become more agile, providing them with the ability to make more robust data-driven marketing decisions, such as identifying or removing low-performing assets and adjusting activities to maximize performance, which will improve revenue and bottom-line performance costs.

• More Day-to-Day Creativity

With AI-powered data visualization and search-driven analytics, marketers have all the answers to their most pressing questions at their fingertips. Instead of needing help from the IT department or staring at row after row of data, actionable insights are provided through digestible charts, graphs, and dashboards. This enables marketers to get back to focusing on issues that AI can’t answer.

• Less Redundant Tasks in Daily Workflow

The application of artificial intelligence in data analytics means many things for marketers. It also means less repetitive tasks in the daily workflow. Depending on the firm’s size and the amount of data collected, marketers spend their days immersed in data, trying to make sense of everything to inform their campaign or tweak an existing one.

• Buying Journey Roadmap

The buying journey is an essential roadmap for marketers to understand how to acquire more customers and enhance conversions. With AI doing the heavy lifting in tracking customer behavior and helping predict the quality of leads, marketers finally have a clear blueprint into what is working and what needs to change.