Geolocation in mobile apps allows brands to locate devices and people, and use this information to provide better user experience and bag exciting business opportunities.

FREMONT, CA: The advent of smartphones, along with apps that run on them, is one of the significant technical phenomena in recent times. Smartphones are now the remote control for lives, with things happening in just a single tap. The mobile app economy was worth $53 billion in 2012, and the forecast for 2020 is that it will grow to $143 billion, says Ndot’s survey. The mobile app for enterprises nowadays focuses extensively on enhancing user engagement. At the same time, enterprises are exploring ways to personalize the user experience by integrating advanced technology like geolocation with mobile apps.

Brands are realizing the potential of geolocation technology. It is an added advantage for the brands to know where the customers are and what they like and dislike. Geolocation enabled mobile apps will help brands to offer product and service recommendations to their customers at the right time in the right place. Brands are also using geolocation to enable app data for marketing purposes. They use beacons, which are small sensors used by brands to see a detailed picture of customers. The beacon platforms work through the mobile app to alert users when content is updated. Users will also get notifications about the stock, deals, and offers with the help of location-enabled mobile apps.

For enterprises that have both brick and mortar and digital presence, there is nothing more beneficial than a location-based service integrated into their mobile application. It is the number one reason for how mobile geolocation can improve business. By adding the geolocation feature, the brand is able to give its customers the advantage of tagging brands in their social tags, especially when they visit physical stores. This can have a direct impact on increasing the store’s customer base while creating a link between the store and its app version.

Geolocation-based mobile apps offer benefits to businesses of all types. It has now become a vital part of mobile apps and is changing the way brands communicate with their customers. 

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