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How IoT is helping retailers to revitalize customer relations
FREMONT, CA: The Internet of things (IoT) is the expansion of internet connectivity into physical devices and everyday objects. Being embedded with internet connectivity, electronics, and other forms of hardware these devices can communicate and interact with others over the Internet, and they can be remotely monitored and controlled. IoT is the fastest and most efficient processing of data in modern business, helping in creating exciting opportunities.
Enhanced by blockchain, a decentralized technology, the security of IoT is challenging to hack. It eliminates concerns about IoT networks being compromised, by a single point of decentralized technology. It resolves the security concerns related to IoT networks. IoT, blockchain, and RFID (security tags) helps in identifying goods, providing reliable means no matter how far it travels. Products that are not identified, as being from a particular source can be negatively identified, as counterfeit. IoT offers new ways to understand customers, and this is one of the many reasons why the industry appreciates technology.
Businesses are using the IoT to gain a more in-depth understanding of their buyers is the roll-out of smart meters. Utility firms make high profits from the deployment of using electricity, gas, and water, the long-term viability of these industries depends, entirely, on assuring that these resources are managed, sustainably. Smart meters are helping utility organizations and their customers to understand where and how developments, can be made.
The IoT is supporting and driving the push to personalize the customer experience as far as possible. The opportunities are rising all the time and set to grow even further. IoT helps in enhancing the customer experience. The rising convergence between offline commerce and online commerce is the most exciting development of the modern business environment. Both these retailers seek to learn for each other to give the customer a memorable experience.
Offline and online retailers both need to do every possible thing to make the actual purchase process easy. Online retailers do not have a clear edge, as basket-abandonment is a huge issue of online commerce. It is mostly due to poor website design. IoT helps offline retailers by connecting businesses and customers through smart digital signage, which allows for customized promotions.