Fitness clubs are sweating to keep up with the demands of modern customers, and data analytics provides ways to cater to customer needs, thereby improving customer experience. 

FREMONT, CA: Data analytics technology is changing the way fitness clubs are approaching their business strategies, especially in ways to attract new members and keep old ones happy. Leading players in this industry are already using data to increase memberships, improve member programs, and tailor the fitness experience to help their clients experience real.

When fitness clubs have insight into their member data, they can make meaningful decisions about how to improve their programs, create a customized experience, and retain loyal customers by offering rewards and incentives. By keeping close track of data on attendance, high traffic times, and the demographics of each member, the fitness industry can streamline the use of resources. For having a deeper understanding of their best existing customers, gyms can also use this demographic information to run targeted ads for prospective members who fall under a similar profile.   

Club-techs comes in several forms, but one thing that nearly all of them have in common is that they churn out data— on attendance, resource utilization, customer satisfaction, in-club spending, employee performance, blood pressure, heart rate, instructors’ popularity, and many more. The data considered, collected, and analyzed carefully allows clubs to fine-tune the factors in the retention equation more precisely than anyone would have thought possible of doing a few years ago.

Instead of relying on third-party applications to monitor client fitness habits, gyms are creating mobile apps to help collect and analyze their member’s fitness data. These applications can be centralized platforms for member data. The app downloads can be integrated with a customer resource management system to create highly customized fitness programs for each of the members.

Data analytics has an impact on customer experience in the fitness industry. Tracking members’ data allows clubs to offer improved services, which ultimately leads to a loyal customer base.