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How do 3D Visualizations Empower CPQ Capabilities?
Configure, Price, and Quote (CPQ) solutions offer a host of beneficial tools to sales teams. This explains the growing dependence of sales professionals on advanced CPQ offerings.
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CIO Applications | Thursday, December 12, 2019

Modern CPQ solutions offer accurate visualization capabilities to drive sales.
FREMONT, CA: Configure, Price, and Quote (CPQ) solutions offer a host of beneficial tools to sales teams. This explains the growing dependence of sales professionals on advanced CPQ offerings. Recent developments in technologies have enhanced the ability of CPQ solutions to configure products by enabling 3D visualizations. With 3D visualization functionalities, CPQ solutions have attained new levels of effectiveness in streamlining sales and enhancing lead conversion rates. Now, all parties involved in a deal have the advantage of viewing exact products throughout the sales process. When product configurations are conveyed through accurate visuals, sales teams are entitled to certain benefits. Some of these benefits are listed below.
Comprehensively Improved Sales
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When prospects are provided with visuals of configured products, it makes the buying decision easier. Having a clear view of the products on offer motivates customers to sign a deal with more conviction. As business ecosystems go mobile, visualizations become the most important CPQ tool. Deploying 3D images across various channels helps sales teams attract buyers effortlessly. 3D visuals have added a lot of dynamics when compared to the 2D counterparts, and have thus proved to be a better alternative.
Easier Modifications in Complex Designs
The products or features that prospective customers ask for are sometimes complicated. With 3D visualization features in CPQ solutions, sales teams can bundle products easily and convey the designs to prospects within a short period of time. These changes are difficult to depict in 2D images. Besides, visualizations also allow product design teams and sales teams to collaborate better for projects. This ultimately results in faster and accurate quoting.
Better Sync between Sales, Engineering and Manufacturing Teams
Success in sales boils down to effective design and manufacturing. As 3D visualizations get better, sales teams are getting a chance to interact better with engineering and manufacturing teams. This enables greater degrees of personalization of products and allows sales teams to act on the inputs provided by prospects. Thus, synchronized operations foster better sales revenues.
As e-commerce becomes bigger than ever, the ability to render 3D visualization is quickly becoming the biggest competitive advantage in driving sales.
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