How DMP is Enabling Brands to Capture Nuanced Contextual Preferences

Rich Raddon, CEO & Co-Founder

Data management platform has aggregated and customized contextual data for brands, representing the evolution of contextual technology.  

FREMONT, CA: Zefr, a pioneer in the contextual technology platform for brands and agencies, has launched its Contextual DMP™. It is a background solution that enables brands to organize, capture and activate their nuanced contextual preferences at a massive scale. "The goal is to allow brands to communicate its message most organically and efficiently," says Rich Raddon, co-CEO and co-Founder of Zefr. The potential of contextual targeting has increased and has become a viable means to combat the emerging obstacles to draw an audience.  

Zefr's first Contextual DMP™ is an overarching architecture that will meet the needs of the brands and agencies. Contextual DMP™ gives brands and agencies the independence and full-stack contextual solutions that capture every nuanced preference, activating them at scale, in video and beyond. The contextual targeting solutions initially were built for display advertising through keyword analysis, helping marketers improve alignment with webpages. Zefr's platform leverages established patent-pending human-in-the-loop technology, enabling brands to align with suitable content, based on their brand preferences. "Our platform is dynamic because YouTube is dynamic. We are constantly optimizing throughout every campaign to ensure that brands are targeting optimal videos that drive performance," says Toby Byrne, President of Zefr.

Zefr has found mention in the list of Top 10 Ad Management Solution Providers by Marketing Tech Outlook. Zefr is a video advertising company that creates targeted video ad placements with its unique and proprietary technology. With its custom packages, Zefr leverages technology and manual review method for chosen videos, ensuring that brands can securely and efficiently scale their video ad campaigns. Zefr platform facilitates advertisers to deliver scaled video campaigns based on unique brand preferences, with control, precision, and effectiveness.