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CIO Applications Weekly Brief

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Editor's Pick (1 - 4 of 8)
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A Focus on Data Management; Transforming the way we do Business

A Focus on Data Management; Transforming the way we do Business
Mark Munsell, Deputy Director, CIO & IT Services Directorate, National Geospatial-Intelligence Agency

The Spine of Cloud Technology: Data Centers

The Spine of Cloud Technology: Data Centers
Abed Ajraou, Data & Insights Director, Lead Data Scientist and AI, First Utility

Enabling Reliable Data Center Growth in an Era of Water Scarcity

Enabling Reliable Data Center Growth in an Era of Water Scarcity
Emilio Tenuta, Vice President, Corporate Sustainability, Ecolab

Hybrid Big Data Platforms to Force a Cultural Shift within the Enterprise

Hybrid Big Data Platforms to Force a Cultural Shift within the...
Anjul Bhambhri, Vice President, Big Data, IBM

The Reality of Data Management and the Future of Business Intelligence

The Reality of Data Management and the Future of Business Intelligence
Mark Perlstein, CEO, Datavail

Data Management Beyond Clinical Trials

Data Management Beyond Clinical Trials
Steve Cutler, COO, ICON plc [NASDAQ: ICLR]

Hybrid Clouds can Open Possibilities for Data Management

Hybrid Clouds can Open Possibilities for Data Management
Scott Musson, VP-Global Strategic Alliances, Red Hat

Private Cloud Database as a Service-How to Deliver Data Management Agility and Choice that Rivals the Public Cloud

Private Cloud Database as a Service-How to Deliver Data Management...
Ken Rugg, Founder, CEO and board member, Tesora

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How DMP is Enabling Brands to Capture Nuanced Contextual Preferences

By CIO Applications | Monday, October 14, 2019

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Rich Raddon, CEO & Co-Founder

Data management platform has aggregated and customized contextual data for brands, representing the evolution of contextual technology.  

FREMONT, CA: Zefr, a pioneer in the contextual technology platform for brands and agencies, has launched its Contextual DMP™. It is a background solution that enables brands to organize, capture and activate their nuanced contextual preferences at a massive scale. "The goal is to allow brands to communicate its message most organically and efficiently," says Rich Raddon, co-CEO and co-Founder of Zefr. The potential of contextual targeting has increased and has become a viable means to combat the emerging obstacles to draw an audience.  

Zefr's first Contextual DMP™ is an overarching architecture that will meet the needs of the brands and agencies. Contextual DMP™ gives brands and agencies the independence and full-stack contextual solutions that capture every nuanced preference, activating them at scale, in video and beyond. The contextual targeting solutions initially were built for display advertising through keyword analysis, helping marketers improve alignment with webpages. Zefr's platform leverages established patent-pending human-in-the-loop technology, enabling brands to align with suitable content, based on their brand preferences. "Our platform is dynamic because YouTube is dynamic. We are constantly optimizing throughout every campaign to ensure that brands are targeting optimal videos that drive performance," says Toby Byrne, President of Zefr.

Zefr has found mention in the list of Top 10 Ad Management Solution Providers by Marketing Tech Outlook. Zefr is a video advertising company that creates targeted video ad placements with its unique and proprietary technology. With its custom packages, Zefr leverages technology and manual review method for chosen videos, ensuring that brands can securely and efficiently scale their video ad campaigns. Zefr platform facilitates advertisers to deliver scaled video campaigns based on unique brand preferences, with control, precision, and effectiveness.  

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