Technology-the ROI driver for Food and Beverages Industry
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Diane B Holdorf, Chief Sustainability Officer, Kellogg Company
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How Data-Driven Insights Create Drink Sales that Delight
A bev-top media platform, leveraging big-data, is maximizing beverage sales and consumer engagement, and creating a delightful experience for customers.
FREMONT, CA: The world's leading bev-top media company, Ripples, has launched Beverage-Top Media. It is a media platform that leverages big-data capabilities to increase beverage sales and consumer engagement. Bev-Top Media is fueled by the Ripple Maker AM and Ripple Maker PM IoT devices. The Ripple Maker AM is designed for morning beverages using the natural coffee extract to customize any foam-topped cup of coffee. The Ripple Maker PM helps brands in enhancing customer engagement through night-time beverages. The Ripple Maker incorporates a continual updated content library and businesses that add their own exclusive original content. Ripples-based content on social media extracts earns media value, maximizing traffic, and drive sales.
Beverage-Top Media allows brands to gauge the social media impact of different content crafted on top of beverages. This, in turn, provides businesses with content-based recommendations to increase sales at the point of consumption. Customers have started leveraging Ripples' technology to interact with consumers, reporting significant social media outcomes, and business success. Ripples customers like Chandon, the world's leading champagne house has partnered with the company and launched the world's first global interactive cocktail experience. The success of this collaboration is planned to continue at key Chandon bars and facilities across eight countries.
Ripples is a leader in the bev-top media platform that helps the food & beverage, hospitality, and event management industries turn a common drink into an innovative canvas by printing images and messages on foam. The company delights its audience with a vibrant feed of customizable content and uses the customer's drinks to share a beautiful image or promote an event. Ripples use data-driven insights allowing brands to measure the impact of bev-top on sales and customer engagement for social media.