How CIOs Accelerate the Digital Revolution in Marketing Landscape

By CIO Applications| Friday, November 22, 2019

Marketing Technology

The CIO needs to be engaged in making decisions that determine the success of the entire customer journey and brand success across the marketing landscape.

FERMONT, CA: In the field of marketing, digital technology is gradually changing business processes. To keep up with rising digital technologies, companies have become imperative to maintain a competitive edge on the market. In this context, the CIOs can guide their organizations towards success by fostering seamless interaction between related departments, including sales and marketing. The following are the ways CIOs can accelerate the digital transformation in the marketing space.

APIs for Integration of Technologies

CIOs can deliver market value through application program interfaces (APIs), enabling businesses to continuously innovate and evolve without the need to migrate, rip, replace, or build technologies. APIs make it possible to integrate any component with any other component. They pave the way for companies to develop, grow, and integrate new technologies that will allow access to untapped information.

MarTech

 

CMO and CIO Collaboration

The CIO and CMO have moved closer over time in understanding the alignment of their positions. The CIO and CMO often cross paths today. CMOs live and breathe online tools in a lifecycle ranging from initial recognition to buying and lifetime engagement to expanding products and one-to-one consumer relationships. CIOs are now allowing other C-suite executives to be digitally activated.

Enhancing Customer Engagement

The involvement of new marketing technologies is becoming more evident in driving digitalization and enhancing customer engagement. The ability of companies to incorporate hierarchical silos and gaining valuable insights will determine the success of their marketing strategies. The customer-driven environment makes systematic plans and customer engagement crucial for a CIO. To incorporate robust customer engagement innovations, including virtual assistants, augmented reality (AR) and virtual reality (VR), they need to promote collaboration between marketing departments and IT departments.

The strength of all great CIOs lies in their ability to change and adapt. Therefore, the demands of this modern world will not be a reinvention, but a reaffirmation of the role of the CIO as a visionary, digital strategist, and a key driver of business growth.

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