How can Upgraded B2B Data Analytics Boost Traffic and Sales?

By CIO Applications| Tuesday, January 28, 2020

A leading provider of B2B intent data has given rise to a new solution that connects contacts with domains for the right client.

FREMONT, CA: NetWise Data LLC, a leading data and information services company has launched SmartIntent. The company has collaborated with Bombora, which is a leading provider of B2B intent data. It powers the new solution, SmartIntent, for NetWise clients. Bombora tracks more than 3.4 million domains and 25 billion consumption events. Application of urge data is challenging for marketers even though it is of great value. NetWise has developed SmartIntent to integrate contacts with domains for marketers to initiate the targeted omni-channel campaigns with the consumed audience. The solution can target traffic and bring to the forefront of potential buyers by connecting contact data. This will allow companies to prioritize only those groups with higher probabilities of conversion.

SmartIntent focuses on the daily activities and spend the outreach time on targets that are already expressing an interest in their solutions. With these solutions, marketers engage with people matching the company size, while remaining consumable across any channel. Programmatic marketing of customer segment is enhanced by targeting the involved audiences smartly. SmartIntent delivers a stored database export of audiences leveraging directly into a client's existing CRM. The new launch drives the demand of marketers to efficiently prioritizing sales to get more business. SmartIntent converts data collected by Bombora from across the web into actionable insights that marketers and sales personnel can use for connecting with companies that are in the process of designing their offerings.

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NetWise is an industry-leading data and information services company providing high-quality B2B data at scale for omnichannel marketing purposes. The company owns and maintains the most comprehensive dataset tracking over 40,000 individual products and the companies that make and distribute them. The company was built with an insight into using modern techniques and analytics to deliver unique data products for risk management and marketing purposes.    

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