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Gary Angel, Principal, Advisory Services, Advanced Analytics - Digital Analytics, EY
Big Data Accelerates the CRM Race
Derek Martin, Executive Director, CRM and Database Marketing, Laureate International Universities
The CIO's Role in Fixing a Broken CRM
Rob Urbanowicz, CRM Practice Area Director, Socius
Using Social Data to Power Real-Time CRM Optimization
Matt Kautz, VP, Head of Business Intelligence, Analytics and Research, Machinima
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How can CRM software Improve Business Efficiency
Customer Relationship Management (CRM) has quickly evolved into a core business function for enterprises. The ubiquity of data enables enterprises to understand customer behavior through various data analytics tools. In this digitally driven business environment, enterprises need to be proactive and use efficient solutions like CRM to produce tangible benefits for their businesses. Let's delve deeper to understand the benefits of CRM software for enterprises:
Increased Sales: Customer satisfaction is the ultimate goal of every organization as it can drive business growth considerably. CRM software can compile and analyze massive data sets from online and other sources to provide insights into the present and future requirements of a customer. Unlike traditional solutions, CRM software provides a granular analysis of each customer, enabling enterprises to cater to the needs of each customer separately.
Improved Flexibility: The digital economy is expected to grow exponentially with the proliferation of IoT devices and machine-to-machine communication. Enterprises need a fully digitized marketing and sales platform to capitalize on the vast market. CRM software provides optimum flexibility to the enterprises by allowing them to scale up their business process according to the requirement.
Lower Costs: The traditional methods of consumer analysis, such as focus groups, test products, and surveys are very expensive as well as inaccurate. CRM software analyses data directly from the customers to provide cost-effective, granular, and meaningful insights into customer behavior.
Enhanced Customer Satisfaction: In this highly competitive market, customers yearn for customized services by their service providers. Enterprises need to provide personalized services in order to ensure growth. CRM platform allows businesses to treat their customers individually rather than mass markets. CRM also uses the data to address any product or support related issues.
Back-office Functionality: CRM software reduces the operational expenses to a large extent by integrating with office productivity suites. An integrated CRM solution enables sales figure to be automatically updated to finance, budget, purchasing, and many other processes.