Brands are creating authentic and personalized interactions with conversational marketing to boost awareness and conversions.
FREMONT, CA: Email, text messages, instant messenger, voice mail, and almost all platforms for communication have ultimately found its way into marketing campaigns for brands globally between the brands and the customers. The conversational trend allows brands to boost responsiveness and qualify advances at a section of the time and effort needed by conventional approaches. So, it is now time for brands to explore deployment opportunities across their sales and marketing funnel.
Modern customers increasingly prefer communicating to humans instead of chatbots. Communication with a live human via online chat is two times more prone to offer a more satisfying experience than a chatbot. But brands cannot perpetually have an agent accessible to resolve customer inquiries or welcome new leads. This is where conversational marketing swoops in and, a bot can notify the customer of the unavailability of officials and offer service once an agent is free. This can create trust while sustaining engagement during offline hours.
If a candidate wishes to download a product brochure, they are usually directed to landing pages. A landing page is considerably low on content, which essentially aims at accumulating details from the prospect to qualify as a lead. Employing a conversational marketing tool on the landing page can accumulate customer data, share the download link, and ask the candidate to keep the conversation on.
Streamlining customer assistance using bots is often adopted by e-Commerce brands and online service providers, given the large volume of consumers they manage each day. The conversational bot can manage product updates, cancellations, returns, frequently asked questions, and other communications that follow a predestined flow. As a result, the brand’s communication center becomes more effective, with live agents talking to consumers on a more involved and engaged basis.