How Blockchain will Disrupt the Digital Marketing and Advertising Space

CIO Applications| Wednesday, October 07, 2020

Companies can save millions in ad spending by quickly identifying whether the people viewing their ads are members of their targeted audience or not with the help of blockchain as it is transparent and encrypted

FREMONT, CA: Blockchain technology has immense potential to disrupt and solve issues in industries of different sectors. One promising area of blockchain is marketing and advertising. Blockchain-based protocols can change how online ads are bought, delivered, measured and valued. This could provide accurate data on the ad tracking front leading to total improved returns.

Here are four ways how blockchain can benefit the ad and marketing space:

Targeting Audiences Better

By utilizing blockchain, advertisers will have to potential to create customer profiles directly from the customers, accessing the information customers are willing to share in an instance. This enables them to cater to the customers’ needs and spend on advertising only to customers likely to buy the product or service.

Enhancing Transparency

The ledger system of blockchain offers secured transparency of a product’s move across the supply chain. This will enhance customer experience by giving buyers the ability to check where the products come from, who handled it, if it’s real or not, and if they are buying from an online space or a physical storefront.

No Middleman

Blockchain can enable companies to pay their targeted audience directly to view their ads and eliminate the process of an ad buy entirely. Companies will seek actual audience attention instead of imprints using micro-currencies as well as obtain proof of that attention before the currency is exchanged.

Building Trust with Ad Buys

With online advertising, it can be unclear to know if statistics are correct because the counts clicked to a company’s site can also be bots or hired clickers who artificially increase ad stats so that their distributors can charge higher rates. Companies can save millions in ad spending by quickly identifying whether the people viewing their ads are members of their targeted audience or not with the help of blockchain as it is transparent and encrypted.