How Artificial Intelligence Can Improve Digital Marketing Strategies

Email marketing is still one of the most effective ways of reaching out to a large number of engaged people while keeping costs low.

Fremont, CA: The subject of artificial intelligence (AI) is arguably one of the most nebulous within the broader scope of the tech industry. Its long list of potential applications appears to be endless, and it appears that almost every industry stands to benefit significantly from using it at almost every stage – whether that stage is creation, production, market research, or customer research and contact.

Artificial intelligence, on the other hand, is still in its infancy. While we've been toying with the idea since the invention of computers, technology has progressed far beyond beating chess players and basic problem-solving abilities.

Its applications in the world of digital marketing are numerous, but we are likely still a long way from realizing its full potential in this industry. Read on to learn more about some of the most beneficial applications of AI in digital marketing.

Content Creation

While it was once thought that monkeys with typewriters could write Shakespeare with enough time and creatures, the most practical rule of the 2020s is that, with enough finetuning, AI can write entire pieces of content for companies seeking to increase engagement and broaden their digital presence.

With only a vague brief, AI is becoming increasingly adept at writing insightful, detailed, and, at times, complex content that, to someone who isn't 'in the know,' is extremely unlikely to betray itself. For a job that is time-consuming and requires constant augmentation in order to be valuable to brands, artificially written content holds enormous potential for the entire digital marketing world – even if it raises concerns that robots are taking our jobs.

Email

Email marketing is still one of the most effective ways of reaching out to a large number of engaged people while keeping costs low. Of course, reaching out to a large and diverse list of subscribers takes time, which can begin to outweigh the cost-effectiveness if businesses do not switch to software designed specifically to handle the more repetitive or onerous aspects.