Augmented Reality and Virtual Reality are transforming the shopping experiences and providing consumers with immersive experiences as they can envision everything from an office renovation to how different clothes could enhance one’s personality.
With millions of users leveraging the benefits of AR and VR to test out the products before gifting, the next stage of e-commerce growth is welcomed. Hence, businesses who want to capitalize on the novel technologies should ramp up their AR/VR strategies.
• Digital Frontiers
AR and VR technologies are for companies that want to expand far beyond the digital screens. This is because interactivity and providing visual experiences are crucial for customer satisfaction. For instance, for a target audience who loves shopping, AR and VR are a perfect fit. Through it, brands can create a virtual shopping experience which helps the target consumers to visualize these clothes on them.
AR and VR advertising strategy is a must for the long-run to accelerate economic growth and for the profit of their organizations as well. The holiday season can be a prime time to approach and for recognition throughout all four seasons.
• Mobile Devices
Marketers are focusing on optimizing their efforts to where consumers are spending most of their time, their mobile devices. As per a Facebook IQ survey, 40 percent of shoppers prefer mobile devices to accomplish their task, and an increase was witnessed in mobile-first shoppers, reflecting mobile’s increasing importance in e-commerce. The survey revealed that people get influenced by multiple social media platforms and mobile impressions are essential in guiding purchase decisions.
• Endless Opportunities
E-commerce retailers and the fashion and beauty industry have been early adopters of AR and VR technology. AR marketing will introduce applications related to gaming, entertainment, education, travel and even dating.
Leveraging the data these applications hold, marketers can personalize their advertisements to reach their target consumers and generate high ROI. By tapping onto these advertisements, each time the user plugs in, advertisers will be able to gain more accurate and specific user interests.