How AI-Based VERSO Facilitates Intelligent Commercial Execution

By CIO Applications| Wednesday, October 23, 2019

An AI-based VERSO designed for intelligent commercial execution is expediting pharma's customer base, enriching the customer experience.   

FREMONT, CA: A professional services firm, ZS has launched VERSO, an AI-based product family. It enables intelligent commercial execution, deploying AI and ML-based algorithms to transform vast amounts of data into suggested actions, personalized for every customer. With the growing pharma's customer base, omnichannel customer engagement has become a necessity. And to improve the customer experience, pharma companies have started changing the expertise within the commercial organization by arming teams with the data-driven, actionable, customer-level recommendations needed to succeed. AI-based VERSO helps pharma firms move away from segment-level thinking and get closer to commercial teams' holy grail of delivering tailored experiences through one-to-one engagement.

VERSO Field Insights and VERSO Brand Insights are two new software products that join ZS's existing Orchestration Engine in the new VERSO product family. These products together h

Artificial Intelligence

elp pharma firms optimize their efforts across customer, channel, content, and cadence. It delivers actionable recommendations and rich customer experience at the point of commercial execution. VERSO Field Insights and Brand Insights offer customized insights, dynamic targeting, and suggestions to brand managers and field representatives. It uses industry-specific algorithms that learn and evolve based on user feedback and behavior, powered by VERSO Orchestration Engine. The VERSO Orchestration Engine supports omnichannel efforts by analyzing both traditional pharma data sources and new data sets. This helps in discovering customer trends and provides users with recommendations for their next best actions. VERSO Orchestration Engine connects with leading campaign management and marketing execution platforms via APIs for execution.

ZS is a management consulting services firm, which leverages its deep industry expertise, leading-edge analytics, strategy, and technology to create solutions that cater to the real world. ZS combines science and hands-on experience to solve the most intricate business challenges helping companies and their customers thrive and make a positive impact.