AI-based ad fraud detection solutions contribute to transforming the early methods of tackling forgeries by digital advertisement sector.
FREMONT, CA: Today, ad fraud has become an increasing concern among digital advertisers across the globe. Ad fraud does massive damages that include the advertising digital tools and viewer information, which the resource firms need to combat. The advertising technology provides new solutions to tackle ad fraud by utilizing Artificial Intelligence (AI). Digital advertisers and technologists collaborate to develop AI-based solutions to address ad fraud more effectively.
In the past few years, ad fraud has become more sophisticated and challenging to detect. AI-based fraud detection technique proves to be a top priority for digital advertisers for investing. The AI-based ad fraud detection system initiates the rule-based approach by self-learning and developing multiple protection layers. An AI-based model offers the benefits of being able to view suspicious patterns at different dimensions compared to a traditional system. The early rule-based models analyze activities between the three dimensions only, but an AI-based ad fraud detection model analyzes over eighty dimensions in a single time. The smart model enables the detection of sophisticated ad fraud patterns.
AI enables anomaly detection techniques and unsupervised learning methods, which help the advertisers to discover suspicious behaviors that are indicative of advertisement fraud across multiple dimensions. AI-based solutions can significantly track fraud indicators to highlight repeated fraud activity from particular devices with higher certainty. AI’s time-series analysis helps advertisers to notice fraudulent patterns and block the serial fraudsters while continuously filtering accidentally labelled fraudsters.
Ad fraud tends to cost the digital advertising sector billions of dollars and also becomes extremely difficult to detect. A digital advertiser must be well informed to face the detection challenges of ad fraud. An AI-based solution holds the ability to analyze multi-dimensional data, which makes it the best to fighting fraud.