Looking Past the Trends: Why Value Lies in the Convergence of...
The Nuances of Marketing
How Tech is Changing Just About Everything in Marketing
The State of Marketing Technology Solutions
Time for Healthcare to Open the
Marci Sindell, CMO and Senior Vice President of External Affairs, Atrius Health
Expressing Your Brand in the Age of MarTech: Challenges and...
Dawn Lerman, Ph.D. Professor of Marketing and Executive Director, Center for Positive Marketing, Fordham University and Author of The Language of Branding: Theories, Strategies and Tactics
Do Consumers Want MarTech?
Michael R. Solomon, Ph.D, Professor of Marketing, Saint Joseph’s University
When Did Martech Get So Complex and How Ecosystem Thinking Can Help...
Richard George, Global Head, Digital, User Experience and Marketing Technology, Refinitiv
Thank you for Subscribing to CIO Applications Weekly Brief
How AI Transforms the AD Fraud Detection Techniques?
AI-based ad fraud detection solutions contribute to transforming the early methods of tackling forgeries by digital advertisement sector.
FREMONT, CA: Today, ad fraud has become an increasing concern among digital advertisers across the globe. Ad fraud does massive damages that include the advertising digital tools and viewer information, which the resource firms need to combat. The advertising technology provides new solutions to tackle ad fraud by utilizing Artificial Intelligence (AI). Digital advertisers and technologists collaborate to develop AI-based solutions to address ad fraud more effectively.
In the past few years, ad fraud has become more sophisticated and challenging to detect. AI-based fraud detection technique proves to be a top priority for digital advertisers for investing. The AI-based ad fraud detection system initiates the rule-based approach by self-learning and developing multiple protection layers. An AI-based model offers the benefits of being able to view suspicious patterns at different dimensions compared to a traditional system. The early rule-based models analyze activities between the three dimensions only, but an AI-based ad fraud detection model analyzes over eighty dimensions in a single time. The smart model enables the detection of sophisticated ad fraud patterns.
AI enables anomaly detection techniques and unsupervised learning methods, which help the advertisers to discover suspicious behaviors that are indicative of advertisement fraud across multiple dimensions. AI-based solutions can significantly track fraud indicators to highlight repeated fraud activity from particular devices with higher certainty. AI’s time-series analysis helps advertisers to notice fraudulent patterns and block the serial fraudsters while continuously filtering accidentally labelled fraudsters.
Ad fraud tends to cost the digital advertising sector billions of dollars and also becomes extremely difficult to detect. A digital advertiser must be well informed to face the detection challenges of ad fraud. An AI-based solution holds the ability to analyze multi-dimensional data, which makes it the best to fighting fraud.
Check This Out: Top Fraud And Breach Protection Companies