How Adtech is Transforming the Online Advertising Landscape

Regardless of where you advertise online, from Facebook to Google, it's critical that you track the performance of your campaigns to ensure you're bidding the most effective amount. Otherwise, you are reducing the return on your campaign, which has an impact on your company's bottom line.

Fremont, CA: Technology is crucial for advertisers. Whether they are working with a team to design a campaign or analyzing campaign data, technology plays an important role — hence the term adtech. That role will only grow as more consumers connect online.

Key Reasons why adtech matters to digital advertising are listed below:

Optimizing Bids for Maximum ROI

Regardless of where you advertise online, from Facebook to Google, it's critical that you track the performance of your campaigns to ensure you're bidding the most effective amount. Otherwise, you are reducing the return on your campaign, which has an impact on your company's bottom line.

Businesses can now optimize their bids using advertising technology, such as MediaMath. This platform, known as a demand-side platform (DSP), assists you in making smart bids by using algorithms and proprietary data to determine how much an impression is worth to your company.

This type of advertising technology not only removes a time-consuming task from your calendar but also maximizes your return on investment (ROI). This can provide funds for your company to expand its advertising efforts, department, and so on.

Combining Print and Digital Advertising

While some businesses only focus on digital advertising, others will invest time and money in print advertising as well. Digital advertising, on the other hand, provides better targeting options, which can lead to a higher ROI.

A few adtech companies bridge the digital and print advertising divide. Adobe and Oomph, for example, both provide adtech software that converts print publications into rich media text ads for the Internet.

MarketingCloudFX also helps with digital and print advertising. Its offline tracking feature allows you to see which calls came from print advertisements and which came from digital advertisements by assigning each a unique tracking number.

Businesses can optimize the time of their advertising and design teams by implementing these applications. They can also make sure that their digital content, whether for advertising or marketing, meets user quality and functionality standards.