Hightouch closes a 40 million dollars Series B round to make data actionable, raising its valuation to 450 million dollars

Hightouch's revenue has more than doubled since the Series A announcement, and the team has grown from four workers at the start of the year to thirty now.

Fremont, CA: Hightouch is the world's premier Reverse ETL platform, syncing data from data warehouses to various SaaS applications. Early Segment workers founded it. Every company team—sales, marketing, support, and success—needs relevant, accurate, and real-time customer data in their technologies to communicate with customers, such as CRM, email, and support platforms. Hightouch pioneered the notion of reverse ETL, which is the simplest way to transfer data out of data warehouses and into customer-facing operational systems, using data warehouses as the hub for customer data.

"Our vision is to make data accessible and useful to everyone within a company," said Kashish Gupta, co-founder of Hightouch. "This new round of funding allows us to invest heavily in our product to add features that data engineers love, as well as UIs that make Hightouch accessible to different verticals of business users, starting with marketers and expanding into sales, customer success, and support."

Hightouch has raised 40 million dollars in Series B funding at a 450 million dollars valuation led by ICONIQ Growth, with participation from Amplify, Bain, YC, and Afore, bringing its total funding to 54.2 million dollars. Barr Moses (founder of the Monte Carlo), Gene Lee (founder of Ramp), Maxime Beauchemin (the original designer of Airflow), and Alex Pall are among the angel investors who have joined this round (The Chainsmokers).

It comes only months after the company announced its Series A round, owing to quick client acquisition, a new offering (Hightouch Audiences), and the benefits of enterprises embracing cloud data warehouses and the current data stack.

Investors pre-empted the company's Series B due to market expansion and great customer interviews. Hightouch's revenue has more than doubled since the Series A announcement, and the team has grown from four workers at the start of the year to thirty now.

Hightouch serves hundreds of clients, including Fortune 500 corporations. Hightouch has collaborated with B2C brands such as Betterment, EyeByeDirect, Imperfect Foods, Autotrader, Nando's, and B2B firms such as Plaid, Ramp, and CircleCI, Lucidchart, and SurveyMonkey this year.

Every company team, including sales, marketing, support, and success, requires customer data in the software they use to communicate with customers, such as CRMs, email tools, ad tools, and billing systems. Hightouch is the simplest way to sync data between systems without the assistance of a professional.

Between the Series A and now, Hightouch redesigned its main product to make it enterprise-ready, adding access control, SSO, version control, and the capacity to manage the throughput of millions of rows of data that their Fortune 500 clients send every day.