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Editor's Pick (1 - 4 of 8)
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Hawke Media Partners with Wayflyer, Unveils Hawke Capital

By CIO Applications| Tuesday, September 29, 2020
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Teaming up Wayflyer enabled Hawke Media to officially launch a new sector of its company, Hawke Capital, which will be the source of funding for many emerging brands that they work with.

FREMONT, CA: Hawke Media, one of the fastest-growing digital marketing consultancies in the nation and recently named one of LinkedIn's Top 50 Startups, declared that it is partnering with Wayflyer, an eCommerce platform based in New York City that offers both capital and marketing analytics to small businesses, to offer revenue-based financing services as a part of Hawke's expanded marketing solutions. Teaming up Wayflyer enabled Hawke Media to officially launch a new sector of its company, Hawke Capital, which will be the source of funding for many emerging brands that they work with. With this new arm, Hawke Media is excited to help new businesses not only with their marketing but also get their feet off the ground for years to come.

"Wayflyer's performance-driven approach to lending makes it a perfect match for Hawke Media and the brands we work with," stated Hawke Media Founder and CEO Erik Huberman. "Hawke was founded with the mission to provide great and affordable marketing to all brands. Wayflyer brings that same spirit to financing. By integrating Wayflyer's funding platform into our menu of services, we are now making capital as accessible as marketing for our customers."

By bridging the working capital gap and solving common marketing issues, Wayflyer helps eCommerce stores globally reach their growth potential. It offers eligible eCommerce stores with non-dilutive, affordable, unsecured capital that allows the flexibility to secure advertising space and inventory. Not only does Wayflyer offer capital, but also its analytics platform analyzes marketing performance on a regular basis, providing eCommerce stores with world-class analytics and tangible, granular recommendations designed to enhance performance, which equips eCommerce founders with the data-driven knowledge to spend that capital smarter.

"Hawke Media understands what it takes to create a successful eCommerce business," stated Wayflyer Founder and CEO Aidan Corbett. "By drawing on our mutual strengths in analytics and marketing strategy, this partnership will bring affordable growth capital to more companies in the U.S. We're thrilled to join Hawke Media in helping the next generation of great brands reach their target customers, maximize the return on their marketing spend and accelerate business growth."

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