Great Learning Partners with Wharton Online to Provide More Access to Premier Business Courses

Great Learning is a leading global ed-tech company for professional and higher education and is part of the BYJU'S group, the world's largest tech company

Fremont, CA: Great Learning, a leading global edtech company for professional training and higher education, established a new partnership with Wharton Online of the University of Pennsylvania's Wharton School to expand access to top-tier faculty and coursework from the world's first collegiate business school. The collaboration will provide Wharton Online courses through Great Learning's online learning platform, backed up by the company's signature mentorship program, which will provide learners with individualized attention from industry professionals.

"Our collaborations with the world's top-tier institutions like Wharton have helped millions of learners upskill and advance their careers," said Mohan Lakhamraju, Great Learning's founder and CEO. "We are excited to work with the Wharton School's highly regarded business and marketing experts to continue expanding our global presence and impact. This marketing strategy course will teach professionals how to sharpen their skills and implement customer-centric marketing strategies in their workplaces."

The first course, Customer-Centric Marketing Strategy, is intended to help students radically rethink developing and implementing customer-focused marketing strategies that turn customers into lifelong brand loyalists. The immersive course will run for ten weeks, beginning in April 2022. It will include live sessions hosted by Wharton faculty, weekly mentoring sessions from seasoned industry professionals, a team-based simulation, and a capstone project. Learners will receive a certificate from Wharton Online upon completing the program.

The course is intended for mid-to senior-level professionals in a variety of industries. Marketing and brand managers, product managers and leaders, business managers and leaders, e-commerce and sales managers, client relationship managers, and entrepreneurs and CXOs may be particularly interested.

"Any professional working to build a long-term profitable customer base will find immense value in the Customer-Centric Marketing Strategy course," said the program's academic director, Wharton Marketing Professor Peter S. Fader. "We are excited to collaborate with Great Learning as Wharton Online continues to strengthen its mission of providing world-class business education around the world. This combination of Wharton's expertise and Great Learning's innovation will allow countless students to add significant value to their careers."