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Graphic Packaging International Providing Viable E-Commerce Solutions That Enhance Consumer Convenience, Minimize Packaging Materials
IntegraFlute also provided enhanced merchandising and branding opportunities with the option toflexo, litho, or gravure print the outer carton. It is available in e-commerce-ready sizes up to 20 lbs. and is fitted to any category where products are sold in loose-fill bags.
Fremont, CA: Leading paper-based packaging solution provider, Graphic Packaging International ('Graphic Packaging'), is responding to increasing demand for viable Ships In Own Container (SIOC) solutions for e-commerce with a sustainable structure that is both striking and sturdy. In order to help customers in the e-commerce space enhance consumer convenience, streamline supply chains, reinforce brand identity, and improve efficiency, Graphic Packaging has launched IntegraFlute, a right-sized, durable hybrid structure that combines a flexible inner bag with the structural protection of a fluted outer carton.
Chuck Tarlton, director of new product development at Graphic Packaging, stated, "IntegraFlute is a true omnichannel solution. For the customer, it palletizes directly and can be conveyed and shipped without additional packaging. With reduced headspace, it's sized to be sortable, meaning it can be processed through e-commerce fulfillment centers, which improves handling and delivery. Essentially, it increases efficiency and reduces everything else – cost, waste, materials, supply chain issues – for a streamlined experience." Tarlton added, "For consumers, the branded carton provides a seamless packaging solution from doorstep to pantry to recycle bin. The package arrives ready to use with easy-carry handles, simple dispensing features and is an ideal structure for efficient in-home storage."
IntegraFlute also provided enhanced merchandising and branding opportunities with the option to flexo, litho, or gravure print the outer carton. It is available in e-commerce-ready sizes up to 20 lbs. and is fitted to any category where products are sold in loose-fill bags.
The vast range of categories includes pet products such as kibble, treats and litter; garden and home products including feeds, potting soil, fertilizers, pool chemicals, seeds, briquettes and wood pellets, and bulk food products like beans, rice, and flour. Products packaged with Graphic Packaging's IntegraFlute solution are presently available through Amazon.
Both the outer and inner layers of the pack, produced fully by Graphic Packaging in the United States, are recyclable after household use. "We strive to deliver SIOC solutions that minimize packaging headaches, enhance brands and simplify e-commerce fulfilment. IntegraFlute does this with fiber-based, fully recyclable designs that meet the needs of a variety of categories," stated Tarlton. "What's more, IntegraFlute is engineered with right-sized cubic efficiency and zero tertiary packaging. Where we aim to truly elevate the consumer experience is in delivering sustainable, functional packages with more curb appeal than your average brown box."