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Globant Introduces New Digital Sales Studio to Help Organizations Accelerate Sales and Win the Consumer's Cognitive Revolution
Globant hopes to eliminate the business paradigm based on traditional marketing, in which sales revolve around a product's features through this Studio.
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CIO Applications | Monday, June 28, 2021

Globant hopes to eliminate the business paradigm based on traditional marketing, in which sales revolve around a product's features through this Studio.
FREMONT, CA: Globant, a digitally native company that offers innovative technology solutions, introduced its Digital Sales Studio to disrupt traditional sales channels. The Studio's goal is to challenge e-commerce by putting the consumer at the center of strategy and using technology to drive results.
"The pandemic has had a drastic impact on consumer experiences, and companies are facing the urgent need to reinvent their business models through extended technology capabilities to improve performance, staying at the forefront of digital consumption trends," stated Diego Tártara, Chief Technology Officer, Globant. "The Digital Sales Studio is the answer to this challenge. It was born from Globant's experience in digital transformation and has the mission of bringing together business, marketing and technology, guided by a holistic vision of the consumer."
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Globant hopes to eliminate the business paradigm based on traditional marketing, in which sales revolve around a product's features through this Studio. Instead, today's strategy is consumer-focused and necessitates a digital and cognitive revolution, compelling marketing and sales professionals to rethink their business.
The Digital Sales Studio can primarily interact in two ways. First, by enabling enterprises that still use traditional sales channels to transition to online transactions. Second, by enabling enterprises that now operate under e-commerce schemes to better understand their customers and make data-driven marketing decisions, new AI possibilities will be unlocked.
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