Retailers Expand Use of Technology Solutions
Gaining 360 Degree View of Consumers
Security Implementation In Retail Directly Proportional To System...
Retail: It's All About 'Experience'
Infusing Analytics Into Physical Retail Stores
Brandon Schulz, Director (Retail Vertical), Luxoft
E-Commerce's Future requires New Thinking & New Practices to Succeed
Jayson Serrault, Chief Marketing and Technology Officer, Batteries Plus Bulbs
Delivering an Elevated Customer Experience Requires an Agile Retail...
Perry Kramer, SVP & Practice Lead at Boston Retail Partners
The Realization that Online is Where the Future Is
Reid Greenberg, Senior Vice President, Kantar Retail
Thank you for Subscribing to CIO Applications Weekly Brief

Gap and Afterpay Declare New Partnership in Time for Holiday Shopping

The addition of Gap is a part of a successful first quarter for Afterpay, during which the company's active customers increased to 6.5 million in the US market, averaging 15,000 new customers every day.
FREMONT, CA: Afterpay, the leader in "Buy Now, Pay Later" payments, has declared today that it has partnered with Gap with a mission to bring flexible spending to Old Navy, Banana Republic, Gap, and Athleta shoppers just in time for the holidays. Now, consumers who shop these brands online would have the option to select Afterpay at checkout to pay in four interest-free installments.
The addition of Gap is a part of a successful first quarter for Afterpay, during which the company's active customers increased to 6.5 million in the US market, averaging 15,000 new customers every day. The partnership is a response to customers requesting that Gap brands be included to Afterpay's Shop Directory, a request that's being met with enthusiasm by both the Afterpay and Gap teams.
As a global retailer with a portfolio of lifestyle brands, Gap is the largest company to provide Afterpay's buy now, pay later offering. Gap's world-class e-commerce platform also allows customers to shop across Old Navy, Athleta, Gap, Banana Republic, as well as Gap Factory and Banana Republic Factory, and check out, all in a single transaction. The addition of Afterpay is part of Gap's strategy to provide customers with more flexibility and freedom when shopping online.
"Collaborating with Afterpay gives our customers the power of choice when shopping across our family of brands," stated John Strain, Chief Digital and Technology Officer at Gap. "By adding Afterpay to our other payment options, we're able to provide a more customized shopping experience, give our customers additional convenience and control, and reach a younger demographic who may not have been able to shop with us before."
"We are proud to partner with Gap Inc. to bring Afterpay to such a powerful set of brands and their customers," stated Melissa Davis, Afterpay's Head of North America. "This partnership stems from our shared desire to enhance the digital shopping experience for the very valuable Millennial and Gen Z consumer who prefer to spend their money and pay over time with Afterpay."
I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info
Featured Vendors
-
Jason Vogel, Senior Director of Product Strategy & Development, Silver Wealth Technologies
James Brown, CEO, Smart Communications
Deepak Dube, Founder and CEO, Datanomers
Tory Hazard, CEO, Institutional Cash Distributors
Jean Jacques Borno, CFP®, Founder & CEO, 1787fp
-
Andrew Rudd, CEO, Advisor Software
Douglas Jones, Vice President Operations, NETSOL Technologies
Matt McCormick, CEO, AddOn Networks
Jeff Peters, President, and Co-Founder, Focalized Networks
Tom Jordan, VP, Financial Software Solutions, Digital Check Corp
Tracey Dunlap, Chief Experience Officer, Zenmonics