Freshworks Introduces Freshworks CRM

Girish Mathrubootham, CEO

CRM makes the most of the Neo platform's flexible, end-to-end platform experience, enabling developers and partners to quickly customize and extend the solution to increasing employee productivity further.

Fremont, CA: Freshworks, the customer and employee engagement software company, unveiled Freshworks CRM, uniting sales and marketing teams with out-of-the-box capabilities for an unsurpassed and unified 360-degree view of the customer to deliver better experiences and more profitable outcomes. The Freshworks CRM solution is built on Freshworks Neo, a new and fundamental reimagining of the platform experience, which unifies data on an embedded customer data platform for personalized customer engagement, improved lead conversion, and sales growth. Neo eliminates the reliance on unwieldy tools and complex multi-stack point solutions that result in data silos that limit artificial intelligence (AI) and machine learning's (ML) usefulness. With Neo, businesses can quickly and easily extend and craft custom environments, with simple clicks, not code, to better serve their customers and prospects.

Freshworks CRM eliminates the dependency on limited, fragmented customer data stitched together across legacy SaaS systems. With more granular, relevant training data, businesses reap more useful ML and reliable AI to predict which deals are worth pursuing and make recommendations on how to propel deals best forward. With this, CRM is elevated from a simple data capture and sales forecasting tool into a strategic growth application, automatically sorting and prioritizing deals for more reliable forecasting so that sales can quickly know what deals to focus on.

With Freshworks CRM, marketing and sales users now have access to AI-powered insights on a single dashboard. The explosion of customer data is converted into "Freddy AI" powered insights that help drive sales and improve customer experiences, increasing the relationship's value. This makes CRM inherently more useful and helps drive bottom-up adoption by the sales team.

"Freshworks CRM delivers upon the original promise of CRM: a single solution that combines AI-driven data, insights and intelligence and puts the customer front and center of business goals," said Prakash Ramamurthy, Chief Product Officer at Freshworks. "We built Freshworks CRM to harness the power of data and create immediate value, challenging legacy CRM solutions that have failed sales teams with clunky interfaces and incomplete data. Freshworks CRM sits atop our reimagined Neo platform — granting businesses around the globe like General Electric Company, Vice Media Group and Puma SE an out of the box and low code experience to continuously empower employees to better acquire and retain their customers for life."

The platform delivers out-of-the-box tools to seamlessly integrate Freshworks products with external applications using various product APIs, webhooks, and software development kits. The Freshworks Neo marketplace also includes more than 1100 apps to enhance and extend the Freshworks product suite. With Neo, businesses can instantly create custom objects and apps and deliver unparalleled extensibility and customizability, whether in sales, marketing, customer support, CRM, IT, or HR.