Forsta Enters into a Global Partnership with Phebi.AI

Fremont, CA: Customer Experience (CX) is a buzzword that has shaken the marketing world like no other in recent years. CX in the digital era is continually changing, so marketers must make an effort to stay current on the latest customer experience trends. In fact, improving and personalizing the customer experience, which leads to increased customer satisfaction, is the top priority for more than 55 percent of businesses.

Forsta, a leading Customer Experience and Research Technology company, has entered into a global partnership with Phebi.AI, an innovative voice technology company. This new collaboration enables research and insights professionals to use Phebi's advanced voice analysis technology on Forsta's comprehensive insights technology platform across qualitative and quantitative research programs.

Phebi offers voice technology and research-based non-conscious analysis solutions that combine artificial intelligence, speech recognition, and machine learning to understand the true sentiment behind people's expressed opinions. Unlike traditional voice analysis technology, Phebi's A.I.-driven tool detects and analyses emotions based on how people speak, with audio analysis for 24 distinct voice characteristics taking place every three seconds.

"We are thrilled to begin a new and important partnership with Phebi, whose innovative technology further empowers insights professionals to understand the authentic human experiences of their customers and key stakeholders," stated Zhana Baleva, Managing Director of Qualitative Business at Forsta. "Phebi's technology adds great value for customers of the Forsta platform as they seek to uncover the most compelling emotions, opinions, and customer stories from their insights research programs."

Phebi will enable market researchers to leverage the power of voice analysis in qualitative tools such as digital diaries and video interviews, as well as quantitative research through the inclusion of voice-enabled, open-ended survey questions on the Forsta platform. These actions, taken together, will help insights professionals better understand people, predict behaviors, and realize the full potential of their data-driven insights.