Five AI Tools to Improve Mobile Marketing Campaigns

CIO Applications| Friday, February 25, 2022

When Artificial Intelligence (AI) first appeared on the scene, it quickly became a hot topic. As a result, businesses are widely adopting AI technologies such as Machine Learning, which simplifies the workflow for marketers in various ways and provides many benefits

Fremont, CA: Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores did not hesitate to use AI to improve customer service while increasing revenue.

Face recognition, voice assistants such as Siri, Alexa, and Cortana, smart selfies, and augmented reality – how AI is used to provide innovative features and simple solutions for everyday tasks have revolutionized the digital world and shaped the web and mobile markets.

AI-Based Software for Mobile Marketers Comes in a Variety of Forms

This article will look at some of the most popular AI tools among mobile marketers. AI can assist with a wide range of tasks. In general, AI-powered instruments are classified as follows:

• Analytics

• Content management

• Ad optimization

• Customer service

• Email marketing

• Social media management

Analytics Software

As the name suggests, this category of tools performs all of the analytical tasks. They analyze massive amounts of data and forecast customers' future actions based on previous decisions and choices. This enables marketers to create custom campaigns based on their customers' current needs without manually processing terabytes of data.

Management of Content

Grammar and spelling are the focus of these tools. Grammar tools powered by AI can save marketers from embarrassment. Typically, such tools support multiple platforms. We allow them to make content suggestions in emails, social media, and in-text editors. Thanks to Machine Learning, they can provide accurate recommendations based on the context.

Tools for Ad Optimization

One of the most valuable features of ad optimization tools is managing all ad campaign data in one location. In addition, they can create customized workflows and provide Machine Learning recommendations across platforms.

Customer Service Instruments

With the help of Intelligent Chatbots, AI-powered customer service tools handle all customer communications. Chatbots greet website or social media page visitors and encourage them to take action. This way, audiences will stay to learn more about the product or service you're promoting rather than just skimming the content.

Email Marketing Software

These tools are similar to magic wands for dealing with overflowing email inboxes. Machine Learning apps aid in the automation and control of Email Campaigns, preventing inboxes from becoming clogged with unanswered messages. Email tools can identify the most important contacts and send them targeted follow-ups. They also assist marketers in personalizing messages for various customer groups.