Fanplayr Completes Acquisition of Japan-Based Jamu

Simon Yencken, CEO

Being the third largest economy in the world, Japan, to this point, has been underrepresented regarding e-commerce as a percentage of sales. Fanplayr plans to change that, with a presence in Japan as well as Latin America, the United States, Europe, and Australia.

FREMONT, CA: Fanplayr, a leader in online behavioral personalization, has declared it has acquired Jamu Incorporated, a reseller, and development firm based in Tokyo, Japan.

The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu, which goes back to 2012 and has been profitable for both companies. Jamu was established that year by former Reuters colleague and investor in Fanplayr, Hideaki Ueda, who stated, "Expansion to Japan has been a reliable source of growth for successful foreign technology companies. Classic examples are Apple and Oracle. Penetrating this market is challenging and a visible commitment is absolutely necessary, which takes time. For these reasons, I encouraged my friends at Fanplayr to start in Japan as early as possible."

"Ueda-san's legendary business development and sales acumen have fueled our international expansion efforts. Fanplayr's goal for the past 10 years has been to replace the in-person experience with a better, more intuitive experience online," stated Simon Yencken, Founder and CEO of Fanplayr. "With the COVID-19 disruption of traditional retail, this goal has become a critical component of businesses surviving and thriving." He continues: "The Japanese values of unmatched customer service and always striving for improvement fit perfectly with Fanplayr's mission. Crafting the optimal customer experience, and anticipating the needs, desires and interests of each individual, is what we do best."

Being the third largest economy in the world, Japan, to this point, has been underrepresented regarding e-commerce as a percentage of sales. Fanplayr plans to change that, with a presence in Japan as well as Latin America, United States, Europe, and Australia.

"We've been pleased with and encouraged by our legacy of working with Jamu and its customers in Japan," stated Derek Adelman, Vice President of Fanplayr Asia Pacific. "The wonderful experience of working with Jamu, Ueda-san and his team has not only proven that Japan can be a profitable marketplace, but that it can also be an incredible source of product features aligned around the core value of respect for the customer. We expect that the acquisition of Jamu will continue to drive this perspective throughout our operations in the Asia Pacific markets."