EntTelligence, impression-based Analytics, Unveils with Steve Buck as Partner

EntTelligence subsumes MovieQu and its technology, currently supporting Hollywood's premiere trailer verification service, MovieMeasure, which is expected to continue to serve in-theater marketing needs.

FREMONT, CA: EntTelligence declared its launch, which will deliver out-of-home (OOH) marketing analytics to the entertainment community. The company will harness machine learning, data science, and a 30,000-person Field Force armed with content listening technology to analyze and interpret OOH initiatives.

In addition, effective October 1st, former Comscore and MarketCast executive Steve Buck are expected to join as Partner and Chief Strategy Officer to the newly formed entity.

EntTelligence CEO Rakesh Nigam stated, "We are incredibly thrilled for our launch. As entertainment-based intelligence becomes ever more critical in a post-pandemic climate, our unique approach succinctly and effectively measures potential movie consumers. Moreover, we are equally excited to have Steve Buck, who has brought revolutionary currencies to market, join and lead our strategic initiatives."

Buck, a well-respected seasoned film executive with a long track record of innovation, has been at the front row of industry evolution for nearly three decades.

He has created several industry currencies advancing communications, transactions, and measurement. "I couldn't be more excited to collaborate with this remarkable group of innovators and technologists. Consumer targeting and impression analysis needs are rapidly changing, and with a diverse set of measurement approaches, EntTelligence is uniquely poised to assist content creators of all types," stated Buck.

EntTelligence subsumes MovieQu and its technology, currently supporting Hollywood's premiere trailer verification service, MovieMeasure, which is expected to continue to serve in-theater marketing needs.