Looking Past the Trends: Why Value Lies in the Convergence of...
The Nuances of Marketing
How Tech is Changing Just About Everything in Marketing
The State of Marketing Technology Solutions
Expressing Your Brand in the Age of MarTech: Challenges and...
Dawn Lerman, Ph.D. Professor of Marketing and Executive Director, Center for Positive Marketing, Fordham University and Author of The Language of Branding: Theories, Strategies and Tactics
Do Consumers Want MarTech?
Michael R. Solomon, Ph.D, Professor of Marketing, Saint Joseph’s University
When Did Martech Get So Complex and How Ecosystem Thinking Can Help...
Richard George, Global Head, Digital, User Experience and Marketing Technology, Refinitiv
Data Helps Companies Keep Pace with Consumer Expectations
Scott Horn, CMO, 7.ai
Thank you for Subscribing to CIO Applications Weekly Brief
Engaging Methods of Content Marketing for Business Development
Content marketing is at the heart of digital marketing campaigns, behind any great business there is a wealth of valuable and relevant content that connects the organization with its consumers. Content marketing is important because it improves brand reputation by building customer trust, influence website conversions, improve company's search engine optimization efforts, cost-effective way to bring in new leads, and enables the brand to showcase the subject matter expertise. For the content marketing to work well it is supposed to win customer attention. The vital factors of content marketing success are
1. Knowing the customer
If an organization want to succeed in content marketing they need to have a clear profile of their customers, that is their buyer persona. Also, organizations should know how to communicate directly to these customers in a way they can hear the organization. Connection with the readers can be established through
Developing a sense of empathy for the audience for whom the content is written.
Conducting thorough marketing research for learning about the company's demographics.
Building an emotional connection with the readers for putting together a community.
Remembering that the real goal is pushing the audience toward taking action.
Check this out: Most Promising Business Intelligence Solution Providers ( Automated Insights, CAST, cBEYONData )
2. Personalized and unique content
It is important to stand out from the pack, sharing a personal experience with customers can help. Integrating personal and business experience into the content helps the prospective customer to resolve their area of difficulty in a relatable and remarkable manner. This offers a better chance of engaging with customers. Content marketing personalization can benefit in improved customer experience, increase in revenue, increased customer retention, and increased brand loyalty.
3. Spending enough time and money for promoting
It is pivotal to actively promote the written content. Effective promotion can be done with sending emails to the subscriber list informing them that the organization has released new content, writing informative guest posts, reaching out to industry influencers, and conducting targeted social media marketing.
The right attitude and realistic approach can bring positive results any organization is looking for.