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Augmented Reality (AR) is facing rapid developments as it brings a virtual world into the real world. AR technology, an improved version of reality in which live direct or indirect views of real-world physical environments are augmented with superimposed computer-generated images over a customer’s view of the real world, thus boosting a person’s current perception of reality. Today, AR is no longer a futuristic technology; it is rather an evolving technology that is disrupting the data visualization industry at a high level. The software applications of AR merge the digital contents such as video and audio, into a person’s real-world environment.
Industries such as public safety, healthcare, tourism, gas and oil, and marketing currently use AR technologies in various streams of their businesses. Augment, an AR application enables its clients to use life-size 3D models in their infrastructure with the use of trackers or sometimes without them. AR provides a much attractive and visible way for customers to see the products in a 3D format with a real-time and real-life experience through their smartphones; thus, it works as an effective strategy for the companies to achieve more customer engagements and customer satisfaction.
Sun-Seeker, another AR application uses 3D technology to show the solar path such as its hour intervals, its equinox, twilight times, magic hours, winter and summer solstice paths, sunrise and sunset times, and a whole map view of the solar direction.
AR in games is one of the most popular applications of it. Pokémon Go is a popular AR game which allows the players to follow through the application’s instructions to catch virtual Pokémon that are hidden in the real environment that is showing with a mobile camera. The Pokémon Go game is available in both Android and iOS, and till now the game has been downloaded 650 million times by users from across the world.
On the whole, deployments of AR application across the world are many. The AR technology has disrupted the gaming industry, and these apps are growing at high speed as they give organizations to provide new insights in attracting customers.