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It is important for a company to understand that their contact center and the technologies they use are their business. A customer's first contact with a brand is always through a contact center, and they will remember that encounter, particularly if it falls short of their expectations.
Fremont, CA: The contact center of an organization faces problems that other areas of the business do not. They frequently depend on a large number of workers who are charged with representing the company's brand and experience when dealing with changes in incoming traffic. And when a contact center's operations are disrupted – as people see now in the form of a global pandemic – they face additional challenges that affect overall customer service as well as the business's bottom line.
Here are six challenges that contact centers encounter and how they can innovate toward successful customer service:
The Contact Center and the Rest of the Company are Not Working Together
It is important for a company to understand that their contact center and the technologies they use are their business. A customer's first contact with a brand is always through a contact center, and they will remember that encounter, particularly if it falls short of their expectations.
Businesses must provide a solution that aligns with their purpose and the needs of their customers in order to better integrate digital self-service within a contact center. When a company embarks on an automation journey with Verint, it can difficult to know where to begin and how to expand. With the help of AI BlueprintTM, which analyzes customer data, evaluates business objectives, and provides businesses with a roadmap for success, these challenges can be overcome.
Concerns that would Complicate their Operations
Many contact centers are turning to conversational AI, chatbots, and intelligent virtual assistants (IVAs) to strengthen contact center operations as call deflection, scalability, and self-service become top priorities. When used correctly, these solutions provide the customers with round-the-clock service while also lowering costs.
However, some contact centers are also concerned that new technology can complicate their operations and, in some cases, reduce their performance – particularly when this technology is introduced. Experts should be well-versed in contact centers.
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