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CIO Applications Weekly Brief

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Editor's Pick (1 - 4 of 8)
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Richard Barton, CIO, American Management Association

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DAVID TAMAYO, CIO, DCS CORPORATION

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Artificial and Emotional Intelligence: The Corporate Balancing Act

Artificial and Emotional Intelligence: The Corporate Balancing Act
Nick Burton, Vice President Digital Development, Avon

The Art and Science of making the most of SaaS

The Art and Science of making the most of SaaS
Jason Raymer, Director-Sales, Bluegrass Cellular Inc.

Using CRM to Poke Holes in Silos Improving Citizen Service from the Inside Out

Using CRM to Poke Holes in Silos Improving Citizen Service from the...
Dan Ault, Chief Innovation Officer & Assistant Town Manager, Town of Cary

Connecting the Dots with Customer Experiences

Connecting the Dots with Customer Experiences
Martin Lampman, Director, Customer Support Operations, BCLC

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Effective Ways to Increase Online Sales

By CIO Applications| Wednesday, August 12, 2020
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Social media is the potential marketplace for companies to advertise themselves. Developing a compelling social media profile and presence for businesses is the key to make more virtual sales.

FREMONT, CA: From small to large- businesses of all sizes have become victims of the coronavirus pandemic. Companies are compelled to adopt a remote working culture in order to keep their business going. Everyone is striving to adjust to the new normal. Digital workflows enable teams to work without much hustle. Employees can now engage with potential customers through virtual sales calls using the sophisticated technologies available to them.

Let us look at the steps to increase online sales:

Build Strong Social Media Profiles

Social media is the potential marketplace for companies to advertise themselves. Developing a compelling social media profile and presence for businesses is the key to make more virtual sales. However, nowadays, even employees need to have professional and well-crafted profiles that represent the brand. LinkedIn can be a great platform for marketers and sales representatives because of its vast network of professionals from different industries.

Encourage Prospect Participation on Calls

In order to keep prospective customers interested during the call, sales executives need to encourage them to ask questions or concerns about their pitch. Besides, they need to be well-prepared to manage their prospects positively and offer help regarding their objections. It is utterly important to listen attentively to the prospect’s concerns and provide them with solutions and options. This would help build trust between the two parties.

Provide Teams with the Right Video Call Gear

Since in-person conversation is now not possible given the safety concerns, a video call gear can fill the void for sales executives by enabling them to deliver a professional and crisp experience for their prospects. Also, companies need to consider reimbursing employees to have the minimum internet speed requirement for virtual calls, and any other needs they will require to have a productive workspace from home.

See Also: Top Mobile Marketing Solution Companies

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