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Effective Ways to Increase Customer Loyalty
Rewarding customers for their loyalty is one of the most effective ways to keep them coming back. Companies can create a customer loyalty program that provides discounts, gifts, and exclusive offers
Fremont, CA: Customers who are loyal to you keep the money coming in. For a fact, loyal customers spend 67 percent more than infrequent customers, demonstrating the importance of focusing on repeat business. But how exactly?
Successful business owners understand that maintaining strong ongoing relationships with customers provides their company with a solid base of sales on which to rely. It is what motivates people to stay loyal. Relationships motivate customers to make another purchase and another.
Here are a few ways to increase customer loyalty at a business:
Rewarding customers for their loyalty is one of the most effective ways to keep them coming back. Companies can create a customer loyalty program that provides discounts, gifts, and exclusive offers.
According to recent research, 71 percent of consumers who are members of loyalty programs consider membership to be an important part of their relationships with brands.
What makes loyalty programs so effective? Customers want to know they are appreciated. After all, they have the option to spend their money wherever they want. That is not a small gesture, so companies should reciprocate with a loyalty program.
Feel Free to Take Feedback from Customers
Businesses can sometimes act like teenagers in response to customer feedback. They do not want to hear useful advice, especially if it's something they do not want to hear.
Every company need to make an effort to collect and listen to customer feedback.
If customers complain about a store's poor layout, for instance, fix it. Inform customers about the improvement once it has been completed.
Prioritize Customer Service
According to a Microsoft study, 90 percent of consumers worldwide consider customer service to be important in their brand selection.
If a company wants to keep its customers, it must provide excellent customer service. Customers evaluate every interaction they have with their staff and make a decision about their service based on that evaluation.
When a customer waits in line, returns a product, asks a question on Facebook, calls about a broken product after making a purchase, or works with an employee to find the perfect gift in one's store, they are keeping track.
That means your in-store staff must be friendly, helpful, and efficient; the customer support team should be easily accessible and capable of resolving problems in time; and a company must strive to respond to questions quickly – even on social media.