Dynata Acquires 0ptimus Analytics: A Key Step Toward Strengthening Advertising Solutions Offerings

Fremont, CA: Machine learning (ML), a type of artificial intelligence (AI) that is widely used, is one of the most rapidly growing fields in technology. More companies are turning to machine learning solutions to optimize, automate, and simplify their operations, particularly as to workplace, product, and service expectations change as a result of digital transformations.

Dynata, the world's largest first-party data platform for insights, activation and measurement, has acquired 0ptimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company whose proprietary platform connects, models as well as transforms insights into activation at scale in real-time. Dynata's first-party data is now more actionable thanks to the acquisition of 0ptimus, which connects it to trusted second-and third-party data in a seamless and automated manner. Dynata's connected data solutions allow clients to understand, create, and activate custom audiences, enrich data sets, and measure advertising effectiveness, all in a single integrated environment.

Since its establishment in 2013, 0ptimus has been at the forefront of developing connected data approaches utilizing market insights, predictive analytics, data science, and proprietary software platform solutions to identify the right people and the right messages to boost brand growth. Dynata makes it easier and faster for marketers to connect customer intelligence and consumer insights into custom first-party, people-based audiences for media, marketing, and CRM activation at scale by incorporating 0ptimus' portfolio of solutions and deep expertise in data science.

This new addition, combined with Dynata's recent acquisition of Ameritest, a leading creative testing firm, allows Dynata to provide clients with a comprehensive end-to-end suite of advertising solutions, ranging from audience discovery, campaign activation, connected data, to advertising effectiveness measurement and optimization.

"We believe that understanding the real behaviors and true motivations of real people is the foundation of marketing success," stated Scott Tranter, Founder and CEO of 0ptimus Analytics. "We help clients understand who their real customer is and then target them for maximum engagement. We're excited to join Dynata and continue to help brands in their efforts to understand and engage their audiences to drive demand and grow their business."