Machine Learning and Augmented Reality Enriching Mobile Apps
Necessity Trumps Novelty - AR Success in Business can Guide...
AR/VR: Planning for the Unplannable
How XR is Transforming Enterprise
Repurposing VR Assets into 360 Ad Units Helps Campaign Soar
Robecta Ma, Vice President of Marketing & Digital Sales, Cathay Pacific Airways
How Analytics and AI Will Reshape the Future of Banking
Marc Andrews, VP Watson Financial Services Solutions, IBM [NYSE: IBM]
VR/AR Are Not Future Tech - They're Already Reshaping the World
Gary Radburn, Director, Commercial VR/AR, Client Solutions, Dell
Where is the Augmented Reality Revolution within the Healthcare...
Ivan George, Director, The James And Sylvia Earl Sail Center, Anne Arundel Medical Center
Thank you for Subscribing to CIO Applications Weekly Brief
Driving the Growth of VR Headsets Market
Over the years, virtual reality has always been the concept of science fiction. Initially, the introduction of the headset for virtual reality was of great interest to customers. The market for virtual reality is growing faster. With the growing demand for VR players, most of the top headset brands are now beginning to provide headset products for virtual reality to work better with technology.
The Power Media Player MR app from CyberLink has been designed to enable Microsoft Windows Mixed Reality headset users to enjoy VR and popular media content via the new devices.
Power Media Player MR supports videos of 360 degrees. This means that users can relive precious VR memories. It also directly integrates YouTube search and browsing functionality into the app. This enables unlocking the leading source of VR video content for users on the web. Power Media Player also provides users with a repository of content via a curated playlist of YouTube’s 500 best virtual reality videos.
The widespread download of mobile AR apps has dominated the proliferation of VR headsets. For suppliers of higher end VR and MR headsets such as Samsung, Facebook, and Microsoft, this development could be very challenging.
While the headsets’ experiences are of much higher infidelity, the users do not want to spend $1000+ on a VR-Ready computer and another $300 + on their choice of headset. With tools such as Samsung Gear VR, Google Daydream and now AR Kit or AR Core, this barrier has been significantly reduced.
Many users have found it very attractive to download an app and jump into an AR experience directly. The commitment numbers seem to indicate that high-quality mobile AR or VR experiences on high-end devices will be the initial step in the VR or AR race. The growing demand for virtual reality technology is expected to drive the growth of the digital entertainment and media sector headsets market for virtual reality.