Digitalreef Launches A Full-Fledged Mobile Advertising And Marketing Platform

With over 3,000 active relationships with brands, publishers, and carriers, DigitalReef links over 350 million registered devices. Combining first- and third-party data provides comprehensive audience targeting and segmentation. It has offices in key cities worldwide, including So Paulo, Brasilia, Mexico City, and Bogotá, and is headquartered in Miami.

Fremont, CA: DigitalReef, a global leader in mobile advertising and marketing technology, has released DR-ONETM, integrated mobile advertising and marketing platform. Mobile operators, OEMs, and app developers may now use this platform to deploy and optimize their marketing campaigns to reach, engage, and keep their users while achieving their revenue goals.

DR-ONE is a software platform that allows mobile operators, OEMs, and application developers to deliver relevant messaging and marketing experiences to their customers in the form of CRM messaging, advertising, brand, and marketing support by combining notification, messaging, and rich media content with the interactivity of the smartphone experience.

DR-ONE includes a set of customer data platform capabilities that use DigitalReef's powerful artificial intelligence engine to profile audience behavior and target-rich media advertising and marketing. Advertisers may use audience analytics and consumer insights to understand better, profile, target, and engage any DR-ONE-enabled device. DigitalReef's audience profile tool, part of the DR-ONE suite of technologies, is an invaluable tool that improves advertising and marketing relevance while also providing high-conversion media opportunities.

"The launch of DR-ONE represents a watershed moment for the MarTech and AdTech industries, particularly for our carrier and publisher customers," says DigitalReef CEO Maurizio Angelone. "Our customers now have a single, integrated, end-to-end platform to assist them achieve their mobile advertising and marketing business objectives thanks to this integrated platform. It is also a significant milestone for DigitalReef, since DR-ONE will significantly accelerate and scale DigitalReef's user growth and revenue across the Americas."

DR-ONE is a proven, scalable, and big-data SaaS cloud platform available in English, Spanish, and Portuguese that delivers on four key monetization and engagement features that are vital to our customers:

Mobile Advertising: More than ten premium formats, including on-device, notification-based, and in-app messaging, support display, video, app install, and interstitial content, and provide tools to optimize campaign budgets on the fly.

Create one-to-one or unique one-to-many marketing campaigns, detect and personalize messaging customized to specific audience behavior, or optimize messaging automatically with DR-messaging ONE's suite to directly monitor mobile marketing KPIs and mobile application engagement goals.

Mobile Engagement: Use DR-analytical ONE's capabilities to understand consumer behavior better, manage user journeys, and track clicks, as well as improve your mobile app's user metrics.

SIM App Push is one of the world's first SIM-based messaging capabilities, allowing for on-device marketing and advertising via a device's SIM card or e-SIM technology. The SIM App Push suite from DR-One may be launched over the air and has been thoroughly tested and confirmed by the world's leading SIM Card Vendors.

Veek, a Brazilian mobile virtual network operator, launched the first version of DR-ONE. DR-ONE has supplied Veek with the full capability to execute an ad-based offer for their user base across DR-different ONE's platforms as part of this relationship.

"We see DigitalReef as a key partner in our growth strategy," said Pablo Asenjo, Veek's Head of Business Development. "Broader reach, better user engagement, and more monetization possibilities–DR-ONE is an important resource for our expansion throughout the Brazilian market, and we see DigitalReef as a key partner in our growth strategy." "By utilising this technology, we will be able to provide a better experience to both our consumers and marketers."