Sri Manchala, CEO

Company leaders are taking a holistic approach towards digital transformation, enabling businesses to improve their products, service portfolios, and value chain.

FREMONT, CA: "Business leaders define digital transformations as a reimagination of products and services as well as a reinvention of the customer experience from their very first contact. Only 39% of IT leaders surveyed understood this view. The rest defined transformations as new websites, mobility, the use of analytics for improving experiences, or gaining operational efficiencies," says Sri Manchala, CEO of Trasers. The source for unbiased digital transformation data and insights, Trasers aims to enable businesses to walk through the journey of digital transformation. This business enabler will meet the changing demands of its customers while addressing global business challenges. The company's insights facilitate business and IT leaders to understand their level of digital maturity. This understanding is achieved by harnessing Trasers' available data stores and knowing how best to approach business transformation goals.    

"A Trasers study of digital transformations undertaken at 5,000+ companies, unfortunately, shows that a majority of these transformations fail to produce material business impact," Sri Manchala added. Trasers offers data-focused, unbiased insights based on millions of data points tailored to each department of a company. The company's data is accessible within organizations easily, enabling them to provide critical insights across teams and departments. Trasers' data shows that the majority of digital transformations fail when CIOs, IT, and business leaders address core business difficulties with a 'technology-first' approach. This vision indeed impacts their potential to enhance the customer value proposition and experience positively. "Across industries and companies of all size segments, transformations are underway. Trasers research found that amongst established companies, CIOs lead nearly 40% of these mission-critical transitions," says Manchala.

"CIOs have a unique opportunity to help their companies remain relevant, gain a competitive edge and eventually elevate to a leadership position," adds Sri Manchala. "In these digital transformations, is also a unique professional opportunity to transform their own career trajectories from information technology to business leadership."  

Trasers offers digital transformation insights personalized for board members, businesses, CEOs, and technical leaders across 18 industries. The company's key service offerings include digital transformation reports and certifications by role & industry, digital transformation blueprint and roadmaps, digital KPI frameworks, and custom digital transformation research.

Trasers is an expert for digital transformation data and insights. The company enables CEOs and board members, business, and IT pioneers to navigate their transformation journeys successfully. Trasers empowers clients to reimagine services and product portfolios, reinvent their value chains, realign organizations, and reinvigorate their businesses. Trasers' mission is to guide its clients with robust digital transformation data plus insights. Continuously sourced from real-world data, Trasers delivers digital transformation and insight varying from reports tailored by industry to benchmarking and custom research services.  

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