Digital Asset Management in a Nutshell

DAM is simply beyond asset or visual content management and is no longer limited to a simple storage solution.

Fremont  CA: DAM systems, which are helpful to organize, store, and give access to a company's visual asset collection, are critical tools for every organization that wishes to reach customers. However, a DAM is useful for more than just organizing. Today's DAM must be more than simply asset or visual content management and is no longer limited to a simple storage solution. Strategies and technology must evolve in response to the maturation of marketing departments and changes in customer behavior.

Visual assets are a vital part of every company's marketing plan and a practical approach to reach out to customers. According to a study, 49 percent of marketers consider visual marketing extremely essential to their marketing strategy, while over 20 percent believe their plan would be meaningless without visual material. Simultaneously, the scope of digital asset management has expanded beyond marketing. Historically, digital asset management (DAM) was only helpful to consolidate digital assets; however, organizations now want more. Media must get supplied and aired from a single source of truth (SSoT) that improves users' digital experience by adjusting to each channel and market. They can't be isolated or locked away on a legacy system that isn't designed to accommodate how media gets consumed today. Taking all of this into consideration necessitates the abandonment of the heritage DAM.

• Moving to the Cloud and Beyond

When DAMs got initially introduced, they got deployed locally. Organization DAMs are now cloud-first, which broadens their scope and reach to touch all areas of the enterprise. Furthermore, today's DAMs are cloud-first as well as mobile-ready. Enterprise DAMs are ready to publish, distribute, and stream new forms of visual material (with integrated video players/viewers) while gathering consumer data since they are open to third-party integrations with strong and extended API web services. As businesses grow and become more globally distributed, cloud-based solutions like a modern DAM are mission-critical.

• From One Department To Many

Today's DAMs also provide more assistance to overseas teams. Marketing localization is essential since content must be relevant at the local level. A contemporary DAM system addresses localization by delivering a fluid workflow and cooperation across foreign teams and offering material in the correct language in the right location, freeing the employees while maintaining the quality and impact of the branded content.

• Modern UX

Modern DAMs must interact with the rest of the martech stack, and IT is highly involved in ensuring that the tools function correctly and adhere to the most recent laws and regulations. Enterprise DAMs of today accomplish just that, with several compliance certifications and security features built-in.