Demandbase Launches Demandbase One

Demandbase One brings together the best of Engagio and Demandbase, helping B2B revenue teams find and prioritize target accounts, engage them across channels, as well as close the deals that matter most.

FREMONT, CA: Demandbase, the leader in Account-Based Marketing (ABM), has launched Demandbase One—the only ABM solution that connects everything sales as well as marketing teams required to win in today's evolving B2B landscape.

Demandbase One brings together the best of Engagio and Demandbase, helping B2B revenue teams find and prioritize target accounts, engage them across channels, as well as close the deals that matter most. By combining third-party data, proprietary data, and a company's own first-party data, Demandbase One provides revenue teams with a complete view of their customers and prospects at every stage of the buying journey. And with sophisticated machine learning and AI, Demandbase One can clearly direct teams to the accounts that will most likely convert to pipeline and, eventually, become valuable customers.

Click-to-Tweet: Demandbase now powers revenue teams with alignment around one go-to-market motion, one set of data, as well as one comprehensive view of the customer.

"The B2B world is changing more quickly than ever. Digital transformation has accelerated, buyer journeys are more complex, and the decision-makers in purchases are more difficult to reach. But B2B technology hasn't kept up," stated Gabe Rogol, Chief Executive Officer, Demandbase. "Demandbase One represents a giant leap forward for Marketing and Sales teams and their ability to effectively manage the modern customer journey and scale for significant growth. We have built a platform that will truly transform the way B2B organizations do business today and in the future."

Demandbase customers have already started benefiting from the new solution, with multiple accounts actively deploying Demandbase One, including global brands like Fuze. "There are many questions you can ask to understand what a customer or prospect is interested in based on their behavior," stated Emily Ketchum, Director of Global Marketing Operations, Fuze. "What are they doing on the web? How are they responding to marketing programs? Are they engaging with marketing automation tools? Are they in our nurture streams? Demandbase brings all of this information together in one place, making it seamless to consume that data and understand who's engaged and what they're interested in. I haven't seen any other platform that lets you do that."