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Demandbase is Included in an Independent Research Firm's Report on Account-Based-Sales Technology Vendors.
way B2B enterprises go to market is changing thanks to Demandbase. Demandbase One is the most comprehensive suite of B2B go-to-market solutions
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CIO Applications | Saturday, February 05, 2022

The way B2B enterprises go to market is changing thanks to Demandbase. Demandbase One is the most comprehensive suite of B2B go-to-market solutions, connecting the industry's leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the world's largest and fastest-growing businesses can collaborate faster, share intelligence, and experience explosive growth.
Fremont, CA: Demandbase, the global leader in B2B go-to-market, announced today that it had been included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022 report. The report included the company's products as part of an analysis of emerging suppliers, and their capabilities are essential segments of the Account-Based Selling market. In addition, Demandbase is part of the collaboration central functionality area, which includes things like getting the complete picture of account opportunity, contributing to account plans, enriching data, and more.
"The industry we're in was formerly known as Account-Based Marketing, with a focus on marketing," said Allison Metcalfe, Demandbase's chief revenue officer. "However, when the industry grasped the critical connection between sales and marketing, the tide began to turn. When we developed the term Account-Based Experience, we were the first to truly represent this transition, and we've worked hard to ensure that our solutions support the whole B2B go-to-market process – which includes marketing, sales, customer success, and more. To be acknowledged by Forrester in an Account-Based Sales technology review is, in our perspective, tremendous reinforcement that our vision is being achieved and that we are servicing the bigger market that we have always planned to serve."
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According to the Forrester analysis, companies that employ Account-Based Selling platforms should expect enhanced visibility into each account's potential (CLV), increased sales rep efficiency, increased pipeline value (deal size), win rates, and forecast accuracy. The report's authors also mentioned that "In place of conventional geographic regions, Account-Based Selling technologies are automating the manual, labor-intensive process of assigning sales resources to individual companies or accounts. For years, the transition to Account-based selling has been marred by data and insight gaps, but as technology has advanced and become more complicated, the capacity to gather account data has made the process less administrative, more collaborative, and increasingly insight-driven."
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