CIOApplications
static-image
  • Home
  • Applications
      • Auction Software
      • Audit Management
      • Bioinformatics
      • Business Continuity
      • Business Intelligence
      • Chatbot
      • Club Management
      • Collaboration
      • CPQ
      • Custom Software Development
      • CRM
      • Data Platform
      • Digital Experience
      • e-Discovery
      • E-Signature
      • Employee Engagement
      • EAM
      • Enterprise Communications
      • Enterprise Mobility
      • Enterprise Reporting Software
      • Enterprise Search
      • Forestry
      • GIS
      • GRC
      • Human Resource
      • Indoor Positioning
      • Innovation Management
      • InsurTech
      • Intellectual Property
      • IT Infrastructure
      • IT Operations Management
      • IT Service Management
      • License Management
      • Low Code Platform
      • Maintenance Management
      • Managed IT Services
      • MarTech
      • Master Data Management
      • Order Management
      • Parking Management
      • Personalization
      • Portal Software
      • Procurement Tech
      • Publishing Software
      • Quality Management System
      • Remote Monitoring
      • Remote Support
      • RFID
      • Sales Tech
      • Software Asset Management
      • Software Testing
      • Task Management
      • Unified Communications
      • Visitor Management
      • Voice Recognition
      • Web Design and Development
      • Workflow
      • Workplace Management
  • Verticals
      • Automotive
      • Banking
      • BioTechnology
      • Casino
      • Construction
      • CPG
      • Contact Center
      • Education
      • Energy
      • Field Service
      • Fintech
      • Food and Beverages
      • Government
      • Healthcare
      • Legal
      • Life Sciences
      • Logistics
      • Manufacturing
      • Media and Entertainment
      • Retail
      • Travel and Hospitality
      • Utilities
  • Technologies
      • 3D Scanning
      • Agile
      • API
      • Artificial Intelligence
      • Augmented Reality
      • Blockchain
      • CAD/CAM
      • Cloud
      • Container Management
      • Cyber Security
      • Data Analytics
      • Data Center
      • DevOps
      • Drone
      • Graphics
      • Hyper Converged Infrastructure
      • Image Recognition
      • IoT
      • Lidar
      • Machine Learning
      • Machine Vision and Imaging
      • Nano Tech
      • Networking
      • Predictive Analytics
      • PropTech
      • RF and Microwave
      • Robotic Process Automation
      • Robotics
      • Security
      • Simulation
      • Smart Labelling
      • Space Tech
      • Telematics
      • Virtual Assistant
  • Company Eco System
      • Adobe
      • Amazon
      • Avaya
      • ESRI
      • Google
      • IBM
      • Infor
      • Microsoft
      • Mitel Partners
      • National Instruments
      • NetSuite
      • Oracle
      • Progress
      • Qlik Partner
      • Riverbed
      • Salesforce
      • SAP
      • ServiceNow
      • SiteCore
      • Splunk Partner
      • VMware
  • News
  • conferences
  • Newsletter
  • Whitepaper
  • About us
  • Specials

  • Menu
      • Amazon
      • Artificial Intelligence
      • Auction Software
      • Blockchain
      • CAD/CAM
      • Club Management
      • CPQ
      • Digital Experience
      • E-Signature
      • Education
      • Energy
      • Enterprise Mobility
      • Food and Beverages
      • GRC
      • Healthcare
      • Image Recognition
      • Indoor Positioning
      • Infor
      • Intellectual Property
      • IoT
      • Legal
      • Lidar
      • Logistics
      • NetSuite
      • Personalization
      • Predictive Analytics
      • Quality Management System
      • Remote Monitoring
      • Retail
      • RF and Microwave
      • Riverbed
      • Simulation
      • Task Management
      • Utilities
      • VMware
      • Workflow
  • VMware
  • Amazon
  • Artificial Intelligence
  • Auction Software
  • Blockchain
  • CAD/CAM
  • Club Management
  • CPQ
Specials
  • Specials

  • Amazon
  • Artificial Intelligence
  • Auction Software
  • Blockchain
  • CAD/CAM
  • Club Management
  • CPQ
  • Digital Experience
  • E-Signature
  • Education
  • Energy
  • Enterprise Mobility
  • Food and Beverages
  • GRC
  • Healthcare
  • Image Recognition
  • Indoor Positioning
  • Infor
  • Intellectual Property
  • IoT
  • Legal
  • Lidar
  • Logistics
  • NetSuite
  • Personalization
  • Predictive Analytics
  • Quality Management System
  • Remote Monitoring
  • Retail
  • RF and Microwave
  • Riverbed
  • Simulation
  • Task Management
  • Utilities
  • VMware
  • Workflow
×
#

CIO Applications Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications

Subscribe

loading
  • Home
  • Personalization
Editor's Pick (1 - 4 of 8)
left
Website Personalization: Potential Segmentations and Types of Personalization

Website Personalization: Potential Segmentations and Types of...
Angela Hsu, SVP of Marketing and Ecommerce, Lamps Plus

Linking Customers to Your Stores - The Advantages of Text Messaging

Linking Customers to Your Stores - The Advantages of Text Messaging
Terre Wellington, Senior Vice President of Store Operations, Lamp Plus

Personalization and Humanity in Financial Technology

Personalization and Humanity in Financial Technology
David Snitkof, Head of Analytics & Data Strategy, Kabbage

10 Non-Technical Requirements for Personalization

10 Non-Technical Requirements for Personalization
Vickie Sherman, Senior Vice President, Director of Integrated Marketing, Rabobank, N.A

Shaping the Future of Human Wellness through Modern Technology

Shaping the Future of Human Wellness through Modern Technology
Manoj Vig, Head, Clinical Data Repository, IQVIA

Finding Answers in R & D Data is a Team Sport

Finding Answers in R & D Data is a Team Sport
Dan Hausman, CTO, ConvergeHEALTH by Deloitte

The Connected Consumer: How Do Organizations Meet Their Growing Expectations?

The Connected Consumer: How Do Organizations Meet Their Growing...
Andy Ashta, Executive Director, Information Architecture, Health Care Service Corporation

Best Advice for BI Leaders

Best Advice for BI Leaders
June Dershewitz, Director of Analytics, Twitch

right

Thank you for Subscribing to CIO Applications Weekly Brief

Data-Driven Content Marketing Yields Best Results, Here's Why!

By CIO Applications| Monday, July 29, 2019
Tweet

Content MarketingIt's high time that content marketers should use data to build a robust and results-focused content strategy targeted to buyer personas.

FREMONT, CA: Data-driven content marketing delivers a dramatically higher return compared to other methods. The data-based approach is especially helpful for improving content engagement rates. Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal preferences. Gathering rich, relevant data on consumer behavior and demographics, businesses can target their leads and customers on a far more personal level. It optimizes their engagement rates while ensuring a positive brand experience. Data-driven content marketing is the use of intelligence gathered from data to tailor content and publishing schedules to specific audiences. It's useful in every area of content marketing, from social media to blogging and email marketing.

Delivering on this data-driven expectation can present several challenges, particularly for digital agencies, whose clients are throwing unprecedented amounts of data in their direction. There are endless ways that data can be used to improve the results of content marketing. Using data to boost conversions through email marketing is one way of how brands are using data-driven content. When emails are segmented using data collected at the website, it allows personalizing email campaigns. By increasing targeted email campaigns, the organization's email efforts will begin to produce significant results.

Using data to improve search engine rankings through blogging is another way of how brands are using data-driven content. Researching keywords for the industry can help uncover topics that are on high demand. Using data for more top engagement tools across social media helps in planning social media content based on data. Popular social media sites help in increasing engagement by learning what the audience responds to. Building an online brand reputation is next to unattainable without content marketing. It not only empowers in building customer trust but also fosters direct consumer communication on digital media.

tag

Content Marketing

Read Also

2 Business Strategies to Balance Data Privacy and Personalization

2 Business Strategies to Balance Data Privacy and Personalization

Marketing Automation: Marching towards Creating Excellent Customers Experience

Marketing Automation: Marching towards Creating Excellent Customers Experience

These 3 Email Marketing Tips are Sure to Enhance the Loyal Customer Base!

These 3 Email Marketing Tips are Sure to Enhance the Loyal Customer Base!

3 Ways Workplace Technologies are Improving Employee Experience

3 Ways Workplace Technologies are Improving Employee Experience

Weekly Brief

loading
ON THE DECK

IBM 2019

Top Vendors

Visitor Management 2019

Top Vendors

Low Code Platform 2019

Top Vendors

SAP 2019

Top Vendors

Previous Next

Copyright Ā© 2019 CIOApplications. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy |  Sitemap  |  Subscribe

follow on linkedin follow on twitter follow on rss
This content is copyright protected close

However, if you would like to share the information in this article, you may use the link below:

https://www.cioapplications.com/news/datadriven-content-marketing-yields-best-results-here-s-why-nid-4780.html