It's high time that content marketers should use data to build a robust and results-focused content strategy targeted to buyer personas.

FREMONT, CA: Data-driven content marketing delivers a dramatically higher return compared to other methods. The data-based approach is especially helpful for improving content engagement rates. Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal preferences. Gathering rich, relevant data on consumer behavior and demographics, businesses can target their leads and customers on a far more personal level. It optimizes their engagement rates while ensuring a positive brand experience. Data-driven content marketing is the use of intelligence gathered from data to tailor content and publishing schedules to specific audiences. It's useful in every area of content marketing, from social media to blogging and email marketing.

Delivering on this data-driven expectation can present several challenges, particularly for digital agencies, whose clients are throwing unprecedented amounts of data in their direction. There are endless ways that data can be used to improve the results of content marketing. Using data to boost conversions through email marketing is one way of how brands are using data-driven content. When emails are segmented using data collected at the website, it allows personalizing email campaigns. By increasing targeted email campaigns, the organization's email efforts will begin to produce significant results.

Using data to improve search engine rankings through blogging is another way of how brands are using data-driven content. Researching keywords for the industry can help uncover topics that are on high demand. Using data for more top engagement tools across social media helps in planning social media content based on data. Popular social media sites help in increasing engagement by learning what the audience responds to. Building an online brand reputation is next to unattainable without content marketing. It not only empowers in building customer trust but also fosters direct consumer communication on digital media.