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Criteo Completes the Acquisition of Mabaya
Criteo's Commerce Media Platform and a fast-growing Retail Media company, which increased 122 percent year over year in Q1 2021, will benefit from the acquisition.
FREMONT, CA: Criteo, a leading retail media technology company that drives sponsored merchandise and retail media monetization for major e-commerce marketplaces worldwide, confirmed that it had acquired Mabaya, a leading retail media tech firm that powers supported products and retail media monetization for major eCommerce marketplaces worldwide.
Mabaya's acquisition is a crucial component of Criteo's Commerce Media Platform campaign, enhancing Criteo's ability to assist marketplace sellers and brands increase product revenues while also allowing retailers and marketplaces to diversify their retail media revenue streams.Mabaya's technology works in tandem with Criteo's top Retail Media solutions. It helps omnichannel retailers, brands; agencies deliver first-party data-powered ads on e-commerce sites and offsite advertisements to connect shoppers to every point of the customer journey.Criteo will now deliver retail media solutions tailored for marketplaces or marketplace vendors and brands' specific requirements and brands, thanks to the acquisition of Mabaya.
Mabaya also improves Criteo's ability to support conventional omnichannel retailers as they expand their online commerce businesses.
"Criteo already powers the largest open retail media ecosystem outside of the walled gardens, and with the acquisition of Mabaya, we can now better serve the needs of marketplaces and their sellers," said Geoffroy Martin, EVP and General Manager, Growth Portfolio at Criteo. "Marketplaces serve an essential function of helping consumers discover and purchase the widest assortment of products. Supporting this rapidly growing market segment is a tremendous growth opportunity for Criteo. With the addition of Mabaya's technology to our solutions, no company is better positioned than Criteo to address the massive retail media market opportunity."
Criteo Retail Media is seeing strong market traction as it expands its presence across over 100 global retailers, +120 agency partners, along with the big five holding firms, and over 1,000 brands, driven by the e-commerce revolution.In the highly competitive e-commerce industry, Criteo Retail Media expanded by 53 Percentage in 2020, producing 400 million dollars in ad revenue for retailers and 3.3 billion dollars in payments for brand advertisers. In the most recent period, Criteo Retail Media's growth momentum to 122 percent year over year.
Jonathan Kogan, CEO at Mabaya: "We have been developing and offering state-of-the-art tools to help marketplaces engage sellers and brands with Sponsored Product ads and monetize their traffic. Criteo's technology, global scale and footprint will provide us the exciting opportunity to build on the momentum we've created over the last years, scale up rapidly to new markets and offer additional solutions that are integrated with Criteo's technology."