Cresta is Now Available as a Genesys Premium AppFoundry Application

Fremont, CA: Cresta, the leader in Real-Time Intelligence for the contact center, confirms that it is now available on Genesys AppFoundry, the industry's largest dedicated marketplace focused on customer experience solutions. The AppFoundry enables Genesys customers from all market segments to discover as well as rapidly deploy a vast range of solutions that make it a lot easier to engage employees, interact with consumers, and optimize their workforce.

The collaboration recognizes the importance that businesses place on their contact centers as one of the most important points of engagement with their customers. CX has emerged as the primary driver of consumer trust and loyalty. According to 80 percent of customers polled, the experience a company provides is just as important as its products or services.

"We are proud to be partnering with Genesys and a part of the Genesys AppFoundry. We are seeing strong success with our joint customers and we are excited to work to streamline how customers can benefit from both of our technologies," stated Zayd Enam, CEO, and Co-Founder of Cresta. "Together, Genesys and Cresta enable customer service and sales representatives and their leaders to be at their best."

Cresta enables Genesys customers to ensure that an expert is present at every customer touchpoint. Cresta's powerful AI-powered real-time intelligence offers three key advantages to contact centers. Cresta first learns the best practices of top performers and replicates them across the entire team, resulting in improved CX and outcomes. Second, it gives managers unprecedented real-time visibility into agent performance and behavior, as well as coaching tools, allowing them to improve agent performance whether the agent is in the contact center or working from home. Third, critical performance insights are provided to track agent and customer interactions.